What's After SEO
Transcript of What's After SEO
![Page 1: What's After SEO](https://reader034.fdocuments.in/reader034/viewer/2022042602/55b81f03bb61eb4e488b45de/html5/thumbnails/1.jpg)
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SEO
used
LIKE THIS
to be
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THEN
It became this
http://www.google.com/search/about/insidesearch/howsearchworks/fighting-spam.html
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AND NOW IT LOOKS A LOT LIKE THIS
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IT’S
a lot to take in
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ESPECIALLY SINCE YOU CAN ONLY DO
SO MUCH
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LET’S JUST SAY
you’re able to rank
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WHAT’S
Next?
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WHAT’S AFTER
getting all these things right?
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AND LANDING YOUR SITE
at the top
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IS COMING IN
Traffic
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THINGS ARE GOING
silky smooth
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YOU FEEL LIKE YOU’RE
on top of the world
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NOW YOU HAVE TO
Engage your audience
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A WEBSITE WITH A HIGH AMOUNT OF
search traffic
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DOESN’T MEAN IT’S A WEBSITE
that can convert well
= $$$
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IT IS THE ACT OF CONVERTING SITE VISITORS
Into paying customers
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triggers a previously set goal
A CONVERSION CAN ALSO BE CONSIDERED AS AN ACTION THAT
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increasing your website’s conversion rate
THE ART AND SCIENCE BEHIND
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WHAT I’M ABOUT TO TEACH YOU IS THE
process of cro
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WHAT I’M ABOUT TO TEACH YOU IS THE
READY?
process of cro
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important pages IN YOUR SITE
PIN POINT
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THESE ARE PAGES THAT ARE CRITICAL TO YOUR
Conversion funnel
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ALL EXISTING DATA
Record
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THIS CAN BE FROM EXISTING
analytics tools
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TO WORK FROM
You want a benchmark
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FORMULATE A
hypothesis
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FORMULATE A
hypothesis
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VALIDATE YOUR
hypothesis
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VALIDATE YOUR
hypothesis
The best way to do it is with asking the visitors of those important pages
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RUN A
qeryz campaign FOR [ X ] NUMBER OF DAYS
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EXPORT THE DATA TO
csv
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EXPORT THE DATA TO
csv
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FROM THE DATA YOU’VE GATHERED,
Create action points THAT WILL VALIDATE YOUR HYPOTHESIS
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CREATE
a variation
backed up with data from your hypothesis
of your page
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SPLIT YOUR TRAFFIC TO
50/50
A B
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YOU CAN DO THIS EASILY VIA
unbounce or optimizely
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IF YOU WANT IT FOR FREE, YOU COULD HAVE YOUR WEB DEVELOPER/DESIGNER DO IT AND RUN IT VIA
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FROM YOUR A/B TEST Collect goals data
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100% OF YOUR
SHIP OUT THE WINNER TO RECEIVE
UNTIL YOUR NEXT HYPOTHESIS
TRAFFIC
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HERE’S HOW WE DID IT FOR
qeryz
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WE WERE CONVERTING AT A VERY LOW RATE OF
2.59%
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homepage
THIS IS HOW
LOOKED LIKE
our
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SIGN UP
OUR GOAL WAS TO INCREASE SIGNUP RATE TO
at least 5%
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Hypothesis:
WE NEED PEOPLE TO UNDERSTAND WHAT
QERYZ CAN DO FOR THEM
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SO WE CHANGED THE
HOMEPAGE AND ADDED AN
explainer video
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THAT INCREASED OUR CONVERSION RATE BY A WHOPPING
84.95%
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homepage
THIS IS HOW
LOOKED LIKE THEN
our
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BUT WE HAVEN’T REACHED OUR GOAL OF
5% signup rATE YET
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SO WE CONTINUED TO TEST…
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Here was our hypothesis:
WE COULD INCREASE SIGNUPS FURTHER BY
ADDING A SIGNUP FORM ON THE HOMEPAGE
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THE
Explainer video
Sign up form
pricing
RESULT WAS THIS
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OUR SIGNUPS INCREASED BY
21.02%
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HITTING OUR GOAL AT A
5.70% Convers i on
rate
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YOU PROBABLY DON’T KNOW THIS…
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and google won’t admit TO THIS EITHER
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BUT
user activity ACCOUNTS FOR A LOT TODAY
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IF YOU’RE ON THE FIRST PLACE OF THE FIRST PAGE FOR YOUR
TARGET KEYWORDS, YOU SHOULD BE GETTING
32% click-throughs
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IF YOU GET ANY LESS THAN THAT,
BY GOOGLE’S MANUAL REVIEW TEAM
you will be reviewed
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you get manually reviewed as well
but they bounce out of your site and pogo stick,
IF YOU GET THE 32% CLICK-THROUGHS
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SO YOU NEED TO DO
two things
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HAVE A CATCHY TITLE AND META DESCRIPTION
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THEN CAPTIVATE YOUR AUDIENCE BY ENGAGING THEM IN YOUR SITE THROUGH CRO
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THIS IS OUR
user engagement data
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WHILE MOST PEOPLE PUT THEIR SAAS TOOL IN A SUBDOMAIN,
WE PUT OURS IN A
subfolder
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SO ALL OF OUR USER ACTIVITY IN THE SAAS TOOL
will be credited in our sld
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THIS DATA WOULDN’T BE POSSIBLE IF WE DIDN’T
optimize our site
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WE EXPERIENCED A CONSISTENT INCREASE IN RANKINGS
For 10 keywords,
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IN BUSINESS
And that’s just for our
First year
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IT’S
keeping your rankings
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IN YOUR SITE THROUGH CRO
Generate high user activity
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…not to intervene when it came to you… by liquene \/ by Thomas Leuthard Other images: pexels.com, pixabay.com
Pin by ermankutlu, GB Graph by Tommy Kuntze, US Media by Garrett Knoll, US Bullseye by Pieter J. Smits, NL Dart by Phuong Nguyen, US Funnel by Ilsur Aptukov, RU
Images
icons credits