What’s After MakerSpaces - NEFLIN
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Transcript of What’s After MakerSpaces - NEFLIN
Things Not To Do With Your Space
Do not have things locked up and stored awayHow will anyone know of the
AWESOME things you have? Instead, set up demo areas and
have your space’s content out and in use Have a staff member actually
playing and using the space instead of patrolling it
Tools To Learn to Code
Ozobot Programmable robot that
learns by drawing
Hopscotch Free App to code activities on
iPad
Hummingbird / Finch Code Robots using Scratch
Arduino Boards Can design some impressive
wearables through code
People- Staff
Have motivated and positive staff Staff members who want to do more than just
“check in and out books”
Skill Assessment Staff members all have unique skills / hobbies
Create badges / shirts that help identify the staff members with those specific skills
People- Community
You probably know the needs of your patrons But do you know the skills of your patrons?
Identify which patrons have which skills You will be very surprised how willing they are to
help start a new program at your library!
Give Volunteers things they can be proud of.
Things Community Can Teach In Your Space
Fishing Cooking Boat Building Building Computers Circuits Robotics 3D Design / Animation
The Sciences (Physics, Biology, Chemistry…ie experiments)
CodingWebsitesApplications
Couponing!
The Art of Asking
Amanda Palmer
http://www.ted.com/talks/amanda_palmer_the_art_of_asking
“Don't make people pay for music, says Amanda Palmer: Let them. In a passionate talk that begins in her days as a street performer (drop a dollar in the hat for the Eight-Foot Bride!), she examines the new relationship between artist and fan.” – TED Talks
The Next ….
What if you made your library a:Startup Hub?An Idea CenterA Place to Beta Test
Use the tools in your makerspaceBut first…get those people in
How Does Your Library Stand Out?
What is your style?
What are your values?
What are your skills / attributes?
Get People to Work WITH You
Exposure We have more control over books than Barnes and Nobles plus Borders combined.
Explain the amount of patrons your library sees weekly
Delivered Content Companies spend a lot of money (from paying an employee) to deliver their
content (product or service) to their prospective buyers. Libraries can deliver content, as it is our job to our community.
We also support all of our delivered content
Community Support / Charity Companies are often required to “give-back” to communities
Offer press releases, naming of chairs/rooms, etc.
Harris Interactive (2007 Survey)
PURCHASING BOOKS, CDS AND DVDS
Whether young or old, people purchase from a retailer something after they’ve checked out it of the local library. Two in five adults and 36% of youth have purchased a book (hard
cover or soft cover) after checking it out from the local library.
One in five adults and youth (22% and 20% respectively) have purchased CDs after checking them out
22% of adults and one-quarter (25%) of youth have purchased DVDs after checking them out.
Build Relationships (Out Reach)
Meet vendors/companies for breakfast/lunch/dinner. Talk to them about your Brand and Pitches
Share ideas and visions Brainstorm and collaborate
Become friends with your vendors/companies. Go to events in town and display you are from the library Get involved in your community.
Social Media Marketing
Networking Meeting new people who you won’t ordinarily meet (outside of the
people you know personally)
Sharing of ideas and concerns Collaboration and engagement
A strong network is needed to build ideas You need people who support and love what you do. Your closely nit
group of friends/family isn’t enough
Social Media is a way to develop relationships
LinkedIn is especially popular among college graduates and internet users in higher income households
Facebook also has high levels of engagement among its users: 63% of Facebook users visit the site at least once a day, with 40% doing so multiple times throughout the day
Scheduling Posts
Schedule posts with articles during peak times
Klout.Com – Will also post to
A great place to write longer articles and have them shared in your network:
One of my post was not successful.
If someone where to like my post, I wouldexpand my social influence to the next circle (So those people’s connections)
If one of their connections engaged my updateI would expand to the third circle. That is my goal
LinkedIn Tips
Like and share posts Be part of groups and be an active member
If you are doing a project that requires some coding, talk about that the current roadblock and see if you can get others to help when your stumped.
Write recommendations and endorse others. Be sure to have both your personal profile completely filled
and your company profile accurate and complete.
NPS
Promoters (score 9-10) are loyal enthusiasts who will keep referring others, fueling growth.
Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
To calculate your company’s NPS, take the percentage of customers who are Promoters and subtract the percentage who are Detractors.
Important Question
Asking “Would You Recommend XYZ” is the key question. After getting the scores, there must be a process in place to drive
improvements and provide follow ups. The most successful companies using Net Promoter build out a
complete operational model with NPS as its centerpiece. Real breakthroughs in performance are achieved only when companies move from a research model to an operational model embedded in their company culture.
Top Brands from 2013
Airlines = Southwest at 66%
Auto Insurance = USAA at 76%
Banking = USAA at 78%
Brokerage & Investments = Vanguard at 56%
Cable & Satellite TV = Verizon at 32%
Cellular Phone Service = Tracfone at 39%
Computer Hardware = 32%; Apple = 72%
Credit Cards = 9%; American Express = 41%
Department, Wholesale and Specialty Stores = Costco at 78%
Grocery and Supermarkets = Trader Joe's at 63%
Health Insurance = Kaiser at 35%
Homeowners Insurance = USAA at 80%
Hotel = Marriott at 62%
Internet Service = Brighthouse Networks at 29%
Laptop Computers = Apple at 76%
Online Entertainment = Netflix at 50%
Online Search and Information = 43%; Google = 53%
Online Services = Amazon at 69%
Smartphones = Apple at 70%
Software and Apps = TurboTax at 54%
Tablet Computers = Apple at 65%
Travel Websites = TripAdvisor at 36%
Eliminate the deadweight
Not All Ideas Are Good Run Reports on:
Database Usage Specific Book Collections Outdated Programs
Use that money to further develop your spaces
We Now Reached Our Audience
Librarians, prepare to help!Check PatentsHelp with Filing Business Docs (Reference Section)Get the community involved with crowdfunding an
idea
Library Development Needs:
New WebsiteE-Content Delivery SystemEfficient ILSCommunity Based Social Site
Crowd-Source Funding
People across the world group together to fund new projects and ideas
People are encouraged to donate by either the attractive name or “awards” based off the amount they donate.
Platforms
Citizinvestor: crowdfunding platform for municipalities and has a library section
Dragon Innovation: combines crowdfunding with manufacturing support
Selfstarter: an open source solution to crowdfunding platform. Allows you to brand your own campaign page.
Kickstarter, Indiegogo: popular crowdfunding platforms
What is Needed ?
A Business PlanA “Brand”A Completed WebsiteSocial Media Presence / NetworkVideos and Graphics
When To Crowdfund
Crowdfunding IS NOT freeThere are costs involved and tasks to do BEFORE
launching a campaign to get successfully fundedPrototypingMarketingBusiness Plan Development
There is a tremendous amount of effort behind the scenes including PR, marketing, and advertising.
Dan Shapirohttp://www.danshapiro.com/blog/
“IF YOU PLAN TO MAKE THIS PRODUCT REGARDLESS OF THE RESULTS OF YOUR CAMPAIGN THEN JUST RUN PRE-ORDERS ON YOUR OWN WEBSITE AND USE THE TIME AS A WAY TO BUILD INITIAL CUSTOMER DEMAND. THE POSITIVE IS YOU CAN FOCUS ALL OF YOUR EFFORTS TO DRIVING YOUR OWN WEBSITE TRAFFIC, WHILE USING ADVERTISING TO OPTIMIZE THE FUNNEL.”
Creating the Campaign
Inspiration The video should be inspiring and get people excited about the product
Describe the Who and Why http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action Simon Sinek
What is the product Be clear and concise. People don’t want to read lengthy paragraphs about what the
product is.
How did they get here? Give people a story, how did the idea come to be, what needs did it fill, what
challenges and obstacles have you already overcome .
Your Campaign Video
This is super, super, super, important. This will be the greatest expense and one of the most time consuming
processes Consider
Music
Film (background scenery matters)
Some awesome photos to overlay the message
Conveying Your Message
What is needed?
Drive traffic to the crowdsourcing page and website.
Organizing The “Meat And Potatoes”
Layout of Campaign is Crucial Intro
Show the who, what, and why
Logos!
Inspire others to help What makes it unique and
amazing Features of product
Get more detailed and explain the specs
Team People sell. Show them the awesome
team. Personalize the mission.
Timeline People want to know existing
accomplishments,
Backer Levels Explain the various backer levels
Pre-Launch
Identify Influencers In The Industry Reach out to them. Share the pre-crowdsourcing plan. Share the
videos. Share social media. Share the site.
Friends and Family Send updates every so often before go live date. They need to be
the first backers
Press Build a press page on your website that houses your logos,
graphics, videos, social media accounts. Get the press excited about your product pre-launch
Creating Challenges
Use your own developmental projects (as in Software or Web Solutions) and have the makerspace help (coding)
Use the makerspace to market your programs and events (graphics / video / 3D Design)
Identify a problem in the community and have the space spearhead a solution (collaboration)
Makerfaire
Your Library should be on the pulse of any local MakerFaire, and be participating:http://librarymakerfest.org/ June 18th
Questions?
Brian PichmanTwitter: @BPichmanEmail: [email protected]
Sides will be posted on:Slideshare.net/bpichman