What's a Tweet?

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WHAT’S A TWEET? LEARN HOW TWITTER CAN REVOLUTIONIZE THE WAY WE ENGAGE OTHERS TO IMPROVE CARE Christina Krause + Ajay Puri (@ck4q) (@ajay4quality) July 17, 2012

description

Learn the value that social media can play in their efforts to improve quality of care. This presentation explores how the BC Patient Safety & Quality Council has used Twitter to revolutionise engagement to improve care and teaches practical skills on how to become a Twitter ‘all star’ to help you and your organisation succeed. On July 17, 2012, the Council (www.bcpsqc.ca | www.twitter.com/bcpsqc) delivered this presentation via the NHS Institute for Innovation and Improvement's Expert on Call webinar series (www.institute.nhs.uk). Watch a recording of the webinar here: http://ow.ly/ckRXt Download the BCPSQC's Intro Guide to Twitter for Health Care Professionals at www.bcpsqc.ca.

Transcript of What's a Tweet?

  • WHATS A TWEET? LEARN HOW TWITTER CAN REVOLUTIONIZE THE WAY WE ENGAGE OTHERS TO IMPROVE CAREChristina Krause + Ajay Puri(@ck4q) (@ajay4quality)July 17, 2012
  • Before we get started Share what you are learning, ask questions or chat with others on Twitter! #NHSTweets #NHSTweets | @BCPSQC @NHSInstituteUK
  • Download it now from www.bcpsqc.ca (well be referring to it throughout the session)#NHSTweets | @BCPSQC @NHSInstituteUK
  • What to expect1. This webinar will explore how we have started using Twitter.#NHSTweets | @BCPSQC @NHSInstituteUK
  • What to expect1. This webinar will explore how we have started using Twitter.3. Learn practical skills on how to become a Twitter all star to help you and your organisation succeed.#NHSTweets | @BCPSQC @NHSInstituteUK
  • What to expect1. This webinar will explore how we have started using Twitter.3. Learn practical skills on how to become a Twitter all star to help you and your organisation succeed. We wont be able to get delve into all the topics but we will try to cover as much as we can to make it useful for you#NHSTweets | @BCPSQC @NHSInstituteUK
  • What to expect1. This webinar will explore how we have started using Twitter.3. Learn practical skills on how to become a Twitter all star to help you and your organisation succeed. We wont be able to get delve into all the topics but we will try to cover as much as we can to make it useful for you Target audience = amateur to comfortable user (not newbie, superstar)#NHSTweets | @BCPSQC @NHSInstituteUK
  • Over the next hour and a half well cover 1. Highlights of the July 10 session 2. Twitter Lingo 3. 10 things to keep in mind while tweeting 4. Get Our Hands Dirty (live experiment)! 5. Questions from the floor#NHSTweets | @BCPSQC @NHSInstituteUK
  • VISION A sustainable health care system built on a foundation of quality.#NHSTweets | @BCPSQC @NHSInstituteUK
  • MISSION Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality.#NHSTweets | @BCPSQC @NHSInstituteUK
  • Value of Social Media: Our Journey So Far July 10th webinar#NHSTweets | @BCPSQC @NHSInstituteUK
  • We had fun - thank you! #NHSTweets | @BCPSQC @NHSInstituteUK
  • Missed the Value of Social Media session or wouldlike to view the material? #NHSTweets | @BCPSQC @NHSInstituteUK
  • Missed the Value of Social Media session or wouldlike to view the material? Not to worry! #NHSTweets | @BCPSQC @NHSInstituteUK
  • Weve documented it for you. #NHSTweets | @BCPSQC @NHSInstituteUK
  • Links from July 10th Value of Social Media session: NHS Webinar recording http://ow.ly/ccEOw Youtube http://ow.ly/chqzK Transcript ow.ly/c930f Slideshare ow.ly/c8RkH Symplur page for #NHSTweets bit.ly/OXF0VI Symplur Analytics ow.ly/c92L2 Summary Page: http://bcpsqc.ca/events/events-socialmediajourney.html #NHSTweets | @BCPSQC @NHSInstituteUK
  • Highlights from the Value of Social Media session #NHSTweets | @BCPSQC @NHSInstituteUK
  • What are some Social Media tools? #NHSTweets | @BCPSQC @NHSInstituteUK
  • What are some Social Media tools? #NHSTweets | @BCPSQC @NHSInstituteUK
  • Is there a strategy that we can employ whenthinking about social media and engagement?#NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK Adapted from Josh Bernoffs POST (2007)
  • #NHSTweets | @BCPSQC @NHSInstituteUK Adapted from Josh Bernoffs POST (2007)
  • The Engagement Pyramid#NHSTweets | @BCPSQC @NHSInstituteUK Gideon Rosenblatt, Former Groundwire Executive Director
  • BCPSQC Communications & Engagement Strategy#NHSTweets | @BCPSQC @NHSInstituteUK
  • Our Strategy on Twitter (THE JOURNEY SO FAR) TWITTER STRATEGY @BCPSQC OrganizationalThe Conversation Trusted @BCSQAN @BCSepsis @BCQualityForum Initiatives @tweetvandijk @sharimck @ck4q @Kevin4Quality @kanneprocter @JVeenen Staff @RBheartsHC @Ajay4Quality @CHochfilzer #NHSTweets | @BCPSQC @NHSInstituteUK
  • Why ?#NHSTweets | @BCPSQC @NHSInstituteUK
  • Why ?Unique opportunity to: Engage with colleagues Disseminate calls to action to large audiences, quickly Increase awareness of issues Build and strengthen communities Promote learning from events #NHSTweets | @BCPSQC @NHSInstituteUK
  • Before we get startedReview the homework #NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • How to Tweet Videos via Twitter.com#NHSTweets | @BCPSQC @NHSInstituteUK
  • How to Tweet Guides via Twitter.com#NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • What is a tweet? is a post on Twitter (similar to an email or text message, just shorter!)#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is a handle? is how people know who you are on Twitter (its your username or Twitter ID)#NHSTweets | @BCPSQC @NHSInstituteUK
  • Creating a handle Create a Twitter ID that reflects who you are. Be concise and memorable. Keep it under 10 characters if possible. Avoid underscores.#NHSTweets | @BCPSQC @NHSInstituteUK
  • Creating a handle Create a Twitter ID that reflects who you are. Be concise and memorable. Keep it under 10 characters if possible. Avoid underscores. Bad Twitter ID @Helen_Bevan_1980#NHSTweets | @BCPSQC @NHSInstituteUK
  • Creating a handle Create a Twitter ID that reflects who you are. Be concise and memorable. Keep it under 10 characters if possible. Avoid underscores. Good Twitter ID Bad Twitter ID @helenbevan @Helen_Bevan_1980#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is the @ symbol used for? The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is the @ symbol used for? The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message) In Real Life Hi Helen! How are you?#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is the @ symbol used for? The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message) In Real Life On Twitter Hi Helen! How are you? Hi @helenbevan! How are you?#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email)#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email) Original tweet A Re-tweet Sept 13 is World Sepsis Day, click here to find out more http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email) Original tweet A Re-tweet Sept 13 is World Sepsis Day, Cant wait! RT @WorldSepsisDay click here to find out more Sept 13 is World Sepsis Day, click http://xxxx here to find out more http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
  • Ive seen MT before, what does that mean? MT = Modified Tweet, when you make changes to a re-tweeted message#NHSTweets | @BCPSQC @NHSInstituteUK
  • Ive seen MT before, what does that mean? MT = Modified Tweet, when you make changes to a re-tweeted message Original re-tweet Cant wait! RT @WorldSepsisDay Sept 13 is World Sepsis Day, click here to find out more http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
  • Ive seen MT before, what does that mean? MT = Modified Tweet, when you make changes to a re-tweeted message Original re-tweet A MT Cant wait! RT Cant wait! Whos joining in? MT @WorldSepsisDay Sept 13 is @WorldSepsisDay Sept 13 is World World Sepsis Day, click here Sepsis Day, more info http://xxxx to find out more http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is a hashtag or the # symbol? The # is used to organize information so that it is easy to find.#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is a hashtag or the # symbol? The # is used to organize information so that it is easy to find. Normally youd say I need help to find stroke materials, any ideas on where to go?#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is a hashtag or the # symbol? The # is used to organize information so that it is easy to find. Normally youd say With a Hashtag I need help to find stroke I need help to find #stroke materials, any ideas on materials, any ideas on where where to go? to go?#NHSTweets | @BCPSQC @NHSInstituteUK
  • What is a hashtag or the # symbol?#NHSTweets | @BCPSQC @NHSInstituteUK
  • What else are hashtags important for?#NHSTweets | @BCPSQC @NHSInstituteUK
  • What else are hashtags important for? TRENDING This occurs when a hashtag is used so often that it becomes one of the most popular conversations in the world or a specific region.#NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • Hashtags Commonly used hashtags e.g., #stroke #healthcare#NHSTweets | @BCPSQC @NHSInstituteUK
  • Hashtags Commonly used hashtags e.g., #stroke #healthcare Organic hashtags e.g., #NHSChange, #NHSTweets#NHSTweets | @BCPSQC @NHSInstituteUK
  • Hashtags Commonly used hashtags e.g., #stroke #healthcare Organic hashtags e.g., #NHSChange, #NHSTweets Fun hashtags#NHSTweets | @BCPSQC @NHSInstituteUK
  • Hashtags Commonly used hashtags e.g., #stroke #healthcare Organic hashtags e.g., #NHSChange, #NHSTweets Fun hashtags Normal Tweet Was able to send out my first tweet!#NHSTweets | @BCPSQC @NHSInstituteUK
  • Hashtags Commonly used hashtags e.g., #stroke #healthcare Organic hashtags e.g., #NHSChange, #NHSTweets Fun hashtags Normal Tweet With a Hashtag Was able to send out my Was able to send out my first first tweet! tweet! #happydance#NHSTweets | @BCPSQC @NHSInstituteUK
  • Does everything on Twitter have to be public?#NHSTweets | @BCPSQC @NHSInstituteUK
  • Does everything on Twitter have to be public? No! Direct Message (DM): send a private message (like a text message)#NHSTweets | @BCPSQC @NHSInstituteUK
  • Does everything on Twitter have to be public? No! Direct Message (DM): send a private message. (like a text message) Normal Tweet Hi @helenbevan! How are you?#NHSTweets | @BCPSQC @NHSInstituteUK
  • Does everything on Twitter have to be public? No! Direct Message (DM): send a private message. (like a text message) Normal Tweet Direct Message Hi @helenbevan! How d helenbevan hi Helen! How are you? are you?#NHSTweets | @BCPSQC @NHSInstituteUK
  • @ # RT DM#NHSTweets | @BCPSQC @NHSInstituteUK
  • @ # RT DM#NHSTweets | @BCPSQC @NHSInstituteUK
  • Do tweeters ever meet up?#NHSTweets | @BCPSQC @NHSInstituteUK
  • Do tweeters ever meet up? Yes! Its called a Tweetup (Twitter + Meetup). A meetup of Twitter-using individuals or those interested in Twitter who usually share a common interest#NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • What happens if you make a mistake?#NHSTweets | @BCPSQC @NHSInstituteUK
  • What happens if you make a mistake? Not to worry. You can delete tweets. Or if its a honest mistake, you can correct yourself. Like you would do with an email if you forgot to attach a file, you would follow up with a secondary email either saying heres the file or admitting your mistake!#NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • Twitter Basics: Learning the Lingo #NHSTweets | @BCPSQC @NHSInstituteUK
  • Twitter Basics: Learning the Lingo Tweet = Sending a message on Twitter Retweet (RT) = Sharing what someone else has tweeted @ Symbol = Prefaces every Twitter ID # Hashtag Symbol = Use to organize information Direct Message (DM) = A private message Tweetup = A Twitter meet up #NHSTweets | @BCPSQC @NHSInstituteUK
  • 10 Things to Keep in Mind While Tweeting#NHSTweets | @BCPSQC @NHSInstituteUK
  • 1. People are more apt to value your tweets ifthey include relevant and interesting content.#NHSTweets | @BCPSQC @NHSInstituteUK
  • 2. Be two-way. Ask Questions.#NHSTweets | @BCPSQC @NHSInstituteUK
  • 2. Be two-way. Ask Questions. Make tweets engaging and informative. Feel free to crowd-source for information or feedback. The point is to be engaging.#NHSTweets | @BCPSQC @NHSInstituteUK
  • An example!#NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets
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  • 3. When tweeting try to keep it short (under 120 characters)#NHSTweets | @BCPSQC @NHSInstituteUK
  • 3. When tweeting try to keep it short (under 120 characters) That way people have room to easily add a message when they re-tweet youTip: if you have a lot to say, break it up into several tweets rather than one long one.#NHSTweets | @BCPSQC @NHSInstituteUK
  • 4. Provide credit for sourced information#NHSTweets | @BCPSQC @NHSInstituteUK
  • 4. Provide credit for sourced informationMention those involved in an event, article, etc. and / orwho produced the informationThis will help you get your content out to a larger audienceas itll show up on their feed and they may even just re-tweetyou#NHSTweets | @BCPSQC @NHSInstituteUK
  • How often should I Tweet?#NHSTweets | @BCPSQC @NHSInstituteUK
  • How often should I Tweet?5. Tweet as little or as frequently as you likeA tweet every couple of days is okay and so is 10 tweets a day its up toyou and the content youd like to share.#NHSTweets | @BCPSQC @NHSInstituteUK
  • Our Strategy on Twitter (THE JOURNEY SO FAR) TWITTER STRATEGY @BCPSQC OrganizationalThe Conversation Trusted @BCSQAN @BCSepsis @BCQualityForum Initiatives @tweetvandijk @sharimck @ck4q @Kevin4Quality @kanneprocter @JVeenen Staff @RBheartsHC @Ajay4Quality @CHochfilzer #NHSTweets | @BCPSQC @NHSInstituteUK
  • 6. Tweet @ People.#NHSTweets | @BCPSQC @NHSInstituteUK
  • 6. Tweet @ People. Have conversations with your followers. It pays to have twitter fans. You can mention partners or other organizations they might re- tweet you or start a conversation. Include your team members Twitter handles when needing to bring something to their attention or start a conversation. #NHSTweets | @BCPSQC @NHSInstituteUK
  • 7. Use Hashtags.#NHSTweets | @BCPSQC @NHSInstituteUK
  • 7. Use Hashtags. But dont over use them#NHSTweets | @BCPSQC @NHSInstituteUK
  • 7. Use Hashtags. But dont over use them Normal Tweet The surgical checklist is a great tool for quality improvement and to reduce complications in a hospital. #Surgery cc @atul_gawande#NHSTweets | @BCPSQC @NHSInstituteUK
  • 7. Use Hashtags. But dont over use them Normal Tweet Overused Hashtag Tweet The surgical checklist is a great The #surgical #checklist is a great tool for quality improvement #tool for #qualityimprovement and to reduce complications in and to reduce #complications in a a hospital. #Surgery cc #hospital. #Surgery cc @atul_gawande @atul_gawande#NHSTweets | @BCPSQC @NHSInstituteUK
  • When should I Tweet?#NHSTweets | @BCPSQC @NHSInstituteUK
  • When should I Tweet? Up to you.#NHSTweets | @BCPSQC @NHSInstituteUK
  • When should I Tweet? Up to you. When you have time to tweet. When you have something to share: a quote, an article, a toolkit, a model, a job posting etc When youre at an event.#NHSTweets | @BCPSQC @NHSInstituteUK
  • Afternoon is the best time to tweet. 430pm specifically. via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
  • When should I Tweet?8. You can also schedule tweets to provideframework for discussion throughout the dayand avoid sending multiple tweets all at once.#NHSTweets | @BCPSQC @NHSInstituteUK
  • When should I Tweet?8. You can also schedule tweets to provideframework for discussion throughout the dayand avoid sending multiple tweets all at once.Hootsuite is a great tool that can help you do this easily. #NHSTweets | @BCPSQC @NHSInstituteUK
  • Scheduling Tweets#NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • #NHSTweets | @BCPSQC @NHSInstituteUK
  • Social Media Dashboards Twitter apps for Mobiles OpenBreak Echofon TweetdeckOther cool tools Storify Klout Twitterfall #NHSTweets | @BCPSQC @NHSInstituteUK
  • Advanced Concepts:Hootsuite, Klout, Photos, URLshorteners (eg. Ow.ly), Scheduling #NHSTweets | @BCPSQC @NHSInstituteUK
  • 9. Provide links#NHSTweets | @BCPSQC @NHSInstituteUK
  • 9. Provide links Use a tool that shortens links#NHSTweets | @BCPSQC @NHSInstituteUK
  • 9. Provide links Use a tool that shortens links Actual Link http://www.changemodel.nhs.uk/pg/dashboard#NHSTweets | @BCPSQC @NHSInstituteUK
  • 9. Provide links Use a tool that shortens links Actual Link http://www.changemodel.nhs.uk/pg/dashboard Shortened Link ow.ly/cenYS#NHSTweets | @BCPSQC @NHSInstituteUK
  • Shortening Links#NHSTweets | @BCPSQC @NHSInstituteUK
  • 9. Provide links Use a tool that shortens links TIP: links are placed at the end / middle of a tweet#NHSTweets | @BCPSQC @NHSInstituteUK
  • 9. Provide links Use a tool that shortens links TIP: links are placed at the end / middle of a tweet Good Tweet with a link Twitter club for #NHSchange model tom 4pm! All are welcomed to join: bit.ly/L6lbX2 #NHSTweets#NHSTweets | @BCPSQC @NHSInstituteUK
  • 9. Provide links Use a tool that shortens links TIP: links are placed at the end / middle of a tweet Good Tweet with a link Bad Tweet with a link Twitter club for #NHSchange bit.ly/L6lbX2 Twitter club for model tom 4pm! All are #NHSchange model tom welcomed to join: 4pm! All are welcomed to bit.ly/L6lbX2 #NHSTweets join. #NHSTweets#NHSTweets | @BCPSQC @NHSInstituteUK
  • via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
  • via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
  • 10. Try to avoid unknown or informal abbreviations via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
  • 10. Try to avoid unknown or informal abbreviations We know its hard as you have only 140 (actually 120) characters, but its best we avoid them so that everyone can understand and it is clear what is being said. via @danzarrella #NHSTweets | @BCPSQC @NHSInstituteUK
  • 10. Try to avoid unknown or informal abbreviations We know its hard as you have only 140 (actually 120) characters, but its best we avoid them so that everyone can understand and it is clear what is being said. Avoid shorthand e.g gr8 (great), 2 (to), 4 (for) and u (you) via @danzarrella #NHSTweets | @BCPSQC @NHSInstituteUK
  • 10. Try to avoid unknown or informal abbreviations We know its hard as you have only 140 (actually 120) characters, but its best we avoid them so that everyone can understand and it is clear what is being said. Avoid shorthand e.g gr8 (great), 2 (to), 4 (for) and u (you) Its like using acronyms in health care best to avoid. E.g., HCT = Hematocrit (blood test) or could be hydrochlorothiazide (and outside health care to some it refers to Higher Colleges of Technology). via @danzarrella #NHSTweets | @BCPSQC @NHSInstituteUK
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  • HTTP://NJIMEDIA.COM/PROJECT/BESTTWITTERPRACTICESINFOGRAPHIC/#NHSTweets | @BCPSQC @NHSInstituteUK
  • Three Main Things to Keep in Mind 1. Tweet short ( And we have 20 characters to spare!#NHSTweets | @BCPSQC @NHSInstituteUK
  • Three Main Things to Keep in Mind (checklist) Tweet short (