What’s a tweet

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“What’s a Tweet?” Social Media Introduction Keith Callbeck Senior Manager – Marketing & Communications Kerby Centre

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Transcript of What’s a tweet

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“What’s a Tweet?”

Social Media Introduction

Keith Callbeck

Senior Manager – Marketing & Communications

Kerby Centre

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What is social media?

Forms of electronic communication (such as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).

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“Show-and-tell on a global scale”- Graphic – logo for Empowerlingua Translation Services

What is social media?

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Stats on CanadiansInternet: 29% of those 70+

60% of those 65+

Social Media: 34% increase for those 65+ since 2005

Top sites: Facebook, YouTube, Twitter, LinkedIn, Pinterest, MySpace

-Sources: The Pew Internet Project, Stats Canada

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Facebook

- Relationship driven- 750 million unique monthly visitors- The 2nd most visited site on the internet

(after Google)

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Facebook terms

• Friend• Like• Newsfeed

• Block• Wall• Timeline

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Kerby Centre on Facebook

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Twitter

- Interest driven- 250 million unique monthly visitors- The 9th most visited site on the internet

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Most popular Twitter accounts

As of Feb 19, 2013• Justin Bieber 34,684,032• Lady Gaga 34,274,334• Katy Perry 32,550,222• Top non-musician:

#5 Barrack Obama - 26 million• Top company:

#8 Youtube– 22 million

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What is a Tweet?

• Tweet• Retweet• Following• Follower• Unfollow• @

• DM• Blocking• Hashtag #• #FF• #yyc

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Kerby Centre on Twitter

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Kerby Centre on Twitter

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- Content driven- 500 million unique monthly visitors- The 3rd most visited site on the internet

(after Google and Facebook)- Owned by Google

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How do they make money?

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Kerby Centre Follow us on

Twitter and Like us on Facebook