What’s a tweet
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Transcript of What’s a tweet
“What’s a Tweet?”
Social Media Introduction
Keith Callbeck
Senior Manager – Marketing & Communications
Kerby Centre
What is social media?
Forms of electronic communication (such as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).
“Show-and-tell on a global scale”- Graphic – logo for Empowerlingua Translation Services
What is social media?
Stats on CanadiansInternet: 29% of those 70+
60% of those 65+
Social Media: 34% increase for those 65+ since 2005
Top sites: Facebook, YouTube, Twitter, LinkedIn, Pinterest, MySpace
-Sources: The Pew Internet Project, Stats Canada
- Relationship driven- 750 million unique monthly visitors- The 2nd most visited site on the internet
(after Google)
Facebook terms
• Friend• Like• Newsfeed
• Block• Wall• Timeline
Kerby Centre on Facebook
- Interest driven- 250 million unique monthly visitors- The 9th most visited site on the internet
Most popular Twitter accounts
As of Feb 19, 2013• Justin Bieber 34,684,032• Lady Gaga 34,274,334• Katy Perry 32,550,222• Top non-musician:
#5 Barrack Obama - 26 million• Top company:
#8 Youtube– 22 million
What is a Tweet?
• Tweet• Retweet• Following• Follower• Unfollow• @
• DM• Blocking• Hashtag #• #FF• #yyc
Kerby Centre on Twitter
Kerby Centre on Twitter
- Content driven- 500 million unique monthly visitors- The 3rd most visited site on the internet
(after Google and Facebook)- Owned by Google
How do they make money?
Kerby Centre Follow us on
Twitter and Like us on Facebook