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What is Online Marketing?Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale

Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model

2Internet User By Country

Methods and Channels

Email Marketing

Email marketing is promoting products through the use of email

There are 2 main ingredients to an effective email marketing campaign

They are to build a large list of people you can email and to write great emails

The emails should be packed with free value and they should move people to buy what youre trying to sell

BloggingYet another but important and crucial marketing trend that has brought a huge aberration in our society

Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years

Businesses, companies and even superstar now use blogging system for huge promotion

Pay per Click MarketingYou have to pay for PPC ads. You target certain words and then when those words are searched for on a search engine such as Google your ad will appear. But you do have to pay every time your ad is clicked on. You need to make sure you do your homework and find out how to effectively use PPC. Otherwise you can easily lose a lot of money in a short amount of time. But if you do learn how to use PPC effectively then you can make a lot of money just as fast

Social Media Marketing

Social media is very popular right now and its only getting more popular

You can tap into that popularity by using social media to sell your products

Just make sure you dont SPAM people. In fact, you shouldnt use any social media to directly sell anything

Just use social media to direct people to other sites where you can then hit them with a sales pitch

With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers

This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.

Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.

AIDA Model

Applying the AIDA Model to Online Marketing

A AwarenessInitial point where your brand and/or business is recognised and acknowledged. I InterestGenerating thoughts and discussion about your brand. D DesireCommunicate your messages through the use of social media and email marketing. A ActionThe stage where the conversion is complete and back to the 'interest' stage to retain them. Your website is responsible for this stage.

Indias Best Marketing Companies.

Rank Company Name 1 Vodafone 2 Bharti Airtel 3 Hindustan Unilever 4 Cadbury 5 Coca-Cola India 6 PepsiCo 7 ITC 8 Sony India 9 Tata Motors 10 Samsung Electronics 11 Nokia 12 Idea Cellular How the Online Marketing Industry Is Impacting Local Businesses

Grow from $27.1 billion in 2011 to over $42.5 billion in 2015

The search engine marketing industry is projected to reach over $22 billion by the end of 2012, a 19 percent increase from $19.3 billion last year

74 percent of small businesses find online networking to be just as valuable as 58 percent reporting they struggle to find value in using Facebook to promote their brand or don't have a page at all number of companies struggling to take advantage of online resources

Marketing StrategiesPull marketing:Websites and blogs are pull strategiesBuild websites & BlogsCompanys social media profileslong-term success the company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social mediaOnline banner ads, and radio and TV ads are other forms of pull marketing.

Marketing StrategiesPush Marketing:Email CampaignCertain offers through your social media profilesCompanies may push information and promotional material directly to end users through email or fliers to generate demandCreate an email database of potential customers and send them product announcements and promotions directly

Advantages Of online marketingOne to one approachCater to specific interestsDifferent content by choiceGeo- marketingRelatively inexpensiveGlobal businessMeasuring statistics is easyAccountabilityDisadvantagesIllegal or unethical practices

Physical demonstration and needs to be tangible

Transparency

Cost of Hardware

Internet Marketing in India Challenges

Governance, laws and regulationsCultural issuesLack of technical infrastructureMarketing philosophies & channelsOnline shopping worriesFear factorUnreliable delivery mechanismsCredit card fraud and usage:

MARKETING FUTURE

Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives

Companies grappling with the issue of whether to market via the Internet are already behind

Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods

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