Energy for a lifetime

FACT

FAT

FACT

FACT

5 years of consumer research25000 BelgiansBy founding partner Bexpertise

• information overload• bottom-up consumer empowerment• guilt• back in driver’s seat• stressful supermarkets

Open choices

Consumer empowerment

123feelfree® = lifestyle system> energy labels• food• fit• energy input = energy output

• patent pending (US)• integrated approach• scientific committee & research•EU alternative to “traffic lights”

• YOU choose your match

123feelfree.be: content-driven SOCIAL COMMUNITY, experience-based social glue

• energy GPS• receipe GPS• resto spotter• fit spotter• posts, tips, share, …• personalised content based on profile

My123feelfree: planner

Fooddler®: scanning application for smartphonesUltimate cure for all packaging stress

Fooddler®: value-add info in 1,2,3 •nutritional levels •CO2 footprint in 1,2,3

123feelfree® IN THE KITCHEN, AT THE TABLE

Energy GPS @ 123feelfree.be:energy levels for products,

meals, snacks and drinksExercise only one mouse click

awayAnd vice versa

Restaurants providelabeled meals…

… incl diabetes and cholesterol-friendly menus

Exercise does not have not be sports

123feelfree for all gender and generationsTarget groups

Exercise = = Food

Car cleaning = = Cheese omelet

Balance provides energy

123feelfree® 1st “scenario” from

• cooperative start-up (CVBA) with CSR mission• community hosting through content strategy & content creation•Trendhouse Mechelen (Belgium)•international launch tbc•shareholders/founding partners:

Q&A

Thank you!

PPT at http://www.slideshare.net/123feelfree

leen.gysen@xenarjo.be