What Your Copier Vendor Doesn’t Want You to KnowReduce your output costs by making the move to Lexmark’s award-winning A4 MFPs

In today’s tough economy, every business is forced to evaluate its expenses. Even expenses that pass the necessary test are being closely examined. As your company looks for opportunities to save, consider your deployment of A4 versus A3 devices. You’ll likely find they are out of balance.

How often do you print 11” x 17”?How often do your users print on A3 or tabloid-size (11” x 17”) paper? If your company is like most, it’s not very often. In fact, studies completed by IDC

and NewField IT reveal that less than 3 percent of pages produced are A3, and yet, A3-capable devices make up 24 percent of unit placements.

Why do so many businesses continue to deploy costly A3 copiers in their output fleet? The answer is simple: They’re basing their purchases on cost per

page, not the total cost of ownership.

A48.5”x11”

2008 MFP Unit Volume2

76% 24%

Page Volume1

97.65% 2.35%A3

11”x17”

1 NewField IT: The A3 Document: Perception vs Reality 2006² 2008 IDC data

The real cost of an A3 MFP Purchase costFor A3 (11” x 17” or tabloid) capabilities, analysis shows the buyer will pay a

premium for A3 from 100 percent to 220 percent over the acquisition of a similarly

configured A4 device, depending on the manufacturer.

FootprintThe footprint of a monochrome A3 MFP with finishing is much larger than that of an

A4 MFP with finishing – nearly twice as large. When you factor in the recommended

clearances for these units, you could place four A4 devices within the footprint of

just one A3 device.

Maintenance costThe cost of a maintenance kit for an A3 device is approximately 26 percent higher

than that for an A4 kit.

Energy costAn A3 device consumes more power because its fuser unit is 41 percent larger than

an A4 device. In addition, the entire unit heats up, regardless of whether the user is

printing an A4 page or an A3 page.

Source: NewField IT, “The A3 Document: Perception vs Reality 2006”

Chart Source: BLI, October 2007, Lexmark Average Page Volume Source: IDC Page Tracking Service Final 2006 - 2007 Data

What copier companies won’t tell youWhile copier companies may offer you a low cost per page on their A3 MFPs, as a buyer you should beware. Over the course of a typical contract, the

total cost of ownership for those A3 devices can be up to 40 percent more expensive to operate than similarly configured A4 MFPs. That’s approximately

$7,000 per device over 36 months!

The chart below is taken from a special report prepared by Buyers Laboratory, Inc. (BLI) to help customers choose between similarly configured A4 MFPs

and A3 MFPs. The chart compares the total cost of ownership of these two types of MFPs over 36 months at print volumes of 10,000 pages per month

and 20,000 pages per month. The total cost includes everything from hardware acquisition price to the cost of paper.

Clearly, the A4 MFP is much less expensive to operate than the average A3 MFP, representing a savings of thousands of dollars.

BLI: Total Cost of Ownership Comparison

Introducing Lexmark’s Alternative!Reduce costs, save space and boost productivity with the Lexmark X658 family of A4 MFPs

Intuitive, customizable color touch screen

Lexmark’s e-Task color touch screen crushes the competition. Every model within the Lexmark X658

family can be easily tailored to meet the needs of your users. The background and icons can be

customized, transforming the MFP into a powerful business tool. With a simple touch of an icon, users

can launch an automated workflow process that saves time, effort and money.

Robust security

Any device that is placed on a network must be evaluated with respect to security, and MFPs are

no exception. Lexmark MFPs are equipped with robust security features to ensure a triple tier of

protection: protection for your data, your devices and your network. The new Lexmark X658 family

provides the tools and building blocks required to prevent unauthorized access and safeguard your

documents and network information from vulnerability.

On-screen scan previews

How many times have you scanned a document and e-mailed it, only to find that the orientation was

wrong, content was missing, or some other mishap? With On-Screen Preview, scanned documents

can be previewed to ensure they are complete and correct. In addition, it will tell you the size of the

file, giving you the opportunity to rescan the document at a lower resolution if the file exceeds your

e-mail server’s size limits.

Lexmark X658dtfeBenefits that no copier can copy!

• Print and copy speeds up to 55 ppm

• 80GB hard disk standard

• Three 550-sheet standard input trays

• 100-sheet multipurpose feeder to

conveniently print special media, like

envelopes or card stock

• StapleSmart II™ Finisher staples sets

of up to 50 sheets and increases output

capacity to 1,050 sheets

Fantastic finishing

Users can now take advantage of finishing features that previously were

unavailable on A4 devices. The Lexmark X658 family includes the de and

dte models that provide offset stacking, dme and dtme models with four-bin

mailboxes, and the dfe and dtfe models that provide stapling in addition to

offset stacking.

The Bottom LineAsk yourself a few basic questions: • Do you want to reduce your print and imaging spend? • Are your users demanding more from their output technology? • Do you want to save space, while saving users valuable time? • Are you looking for support and strategic direction from a partner who won’t force you to take a one-size-fits-all approach? If you answered yes to any of these questions, make the move to Lexmark and our award-winning A4 MFP line.

Personalized user settings

Lexmark’s new MyMFP features lets users save and re-access their personal

settings on their portable flash drives, or thumb drives. You can save your local

address book, frequently used fax numbers, preferred copy settings, and even

your own touch-screen configuration. Next time you walk up to the MFP, slide in

your flash drive and the MFP literally transforms into your own personal device.

Secure card reader option

Take advantage of secure smart card technology. Lexmark X658 MFPs can be

special ordered with built-in card readers, allowing users to access any device,

any time, simply by swiping their ID card or badge.

Hassle-free installation and management

You will be amazed at how easy it is to install and manage the Lexmark X658.

The device rolls right out of its packaging and can be up and running in minutes.

For more information on Lexmark products and services please visit www.lexmark.comLexmark reserves the right to change specifications or other product information without notice. References in this publication to Lexmark products or services do not imply that Lexmark intends to make them available in all countries in which Lexmark operates. LEXMARK PROVIDES THIS PUBLICATION “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. Buyers should consult other sources of information, including benchmark data, to evaluate the performance of a solution they are considering buying. Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc. registered in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2009 Lexmark International, Inc. 740 W. New Circle Rd., Lexington, KY 40550

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