What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) ....
Transcript of What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) ....
![Page 1: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/1.jpg)
for Business
What You Need To Know!
![Page 2: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/2.jpg)
for Business
What You Need To Know!
www.TheLocalMethod.com
![Page 3: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/3.jpg)
Personal vs. Business PagesCreate a personal profile (account)
www.facebook.com
![Page 4: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/4.jpg)
Create Your Business Page
1
2
![Page 5: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/5.jpg)
Create Your Business Page
![Page 6: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/6.jpg)
Create Your Business Page
![Page 7: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/7.jpg)
Ch-ch-ch-changes
What has Facebook done?
![Page 8: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/8.jpg)
The Big Changes• Image-centric layout • Timeline structure (reverse chronological)• New administrative controls and views
![Page 9: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/9.jpg)
The Big Changes
• Greater focus on users’ friend activity vis a vis your page• More prominent About section• More controls on how posts are displayed• No more default landing page tabs L
![Page 10: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/10.jpg)
What Are The Specific Changes?
• Cover photo• Views and Apps• Friend activity• Pinned posts• Star and hide posts
• Highlight posts• Admin Panel• Activity Log• Milestones
![Page 11: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/11.jpg)
Are There New Capabilities?
YES!
• New reporting/management features in Admin Panel and Activity Log• Pin, star and highlight posts• Add milestones• Friend activity
![Page 12: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/12.jpg)
Cover PhotoThis is the new cover
photo area
![Page 13: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/13.jpg)
Views and Apps
This is the new views and apps area
![Page 14: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/14.jpg)
Friend Activity
This is the new friend activity area
![Page 15: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/15.jpg)
Pinned Posts
This is where you would pin a post
![Page 16: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/16.jpg)
Star and Hide Posts
This is where you star and hide a post
![Page 17: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/17.jpg)
Highlight Posts
This is what a highlighted post looks
like
![Page 18: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/18.jpg)
Admin Panel
![Page 19: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/19.jpg)
Activity Log
![Page 20: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/20.jpg)
MilestonesThis is what a milestone
looks like
![Page 21: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/21.jpg)
Take Note!
• Page tabs—no more default landing page!• Width change: 520 pixels à 810 pixels• Prohibited: cover photos with calls to action, arrows, etc.
![Page 22: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/22.jpg)
Page Tabs R.I.P.• Page tabs—no more default landing page!
![Page 23: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/23.jpg)
Wider Pages• Width change: 520 pixels à 810 pixels
520px Wide 810px Wide
![Page 24: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/24.jpg)
Cover Photo Restrictions• Prohibited: cover photos with calls to action, arrows, etc.
![Page 25: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/25.jpg)
UNDERSTANDING TIMELINEBut why?
![Page 26: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/26.jpg)
Improved user experience
![Page 27: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/27.jpg)
Gives brands, companies and organizations new ways to connect and engage with fans
![Page 28: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/28.jpg)
HOW WILL THIS CHANGE IMPACT MY BUSINESSES?$64,000 Question…
![Page 29: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/29.jpg)
How Does This Impact Businesses With Existing Pages?
• Time to optimize for new layout (art & copy)• Ongoing maximization for image-centric layout• Monitoring of friend activity becomes more important
![Page 30: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/30.jpg)
How Does This Impact Businesses Without Pages?
• No excuses—it’s time to get involved!
![Page 31: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/31.jpg)
HOW CAN I GET THE MOST OUT OF THE TIMELINE LAYOUT?
Making The Switch
![Page 32: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/32.jpg)
Think Visual
![Page 33: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/33.jpg)
Remember: Apps Are The New Tabs
![Page 34: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/34.jpg)
Rock The New Milestone Feature
![Page 35: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/35.jpg)
Star/Highlight Your Best Posts
![Page 36: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/36.jpg)
Monitor Friend Activity Closely
This is the new friend activity area
This is the new activity area
![Page 37: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/37.jpg)
Dive Into The Admin Panel
![Page 38: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/38.jpg)
Cover Photos: Know the Rules!
1. Price or purchase information, such as "40% off" or "Download it on socialmusic.com";2. Contact information such as a website address, email, mailing address, or information
that should go in your Page's "About" section;3. References to Facebook features or actions, such as "Like" or "Share" or an arrow
pointing from the cover photo to any of these features; or4. Calls to action, such as "Get it now" or "Tell your friends.”
![Page 39: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/39.jpg)
Overwhelmed?
• Don’t be—you can do it! • I am here to help
![Page 40: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/40.jpg)
Bonus Topics
1. Sharing is caring. - pictures, pictures, pictures2. Engagement - ask questions, ask people to click “like” if they agree3. Facebook Resources - www.TheLocalMethod.com/mari4. Free Training - Facebook Advantage - signup at www.TheLocalMethod.com
![Page 42: What You Need To Know!€¦ · Personal vs. Business Pages Create a personal profile (account) . Create Your Business Page 1 2. Create Your Business Page. Create Your Business Page](https://reader033.fdocuments.in/reader033/viewer/2022050203/5f568079ad7fb054fe1d9ce2/html5/thumbnails/42.jpg)
Webinar Offer
• Review of your Facebook Business Page• Written Report with steps to take• 1/2 recorded Skype consultation to optimize your Facebook Page• A “plug” on my Podcast - (listened to in 25+ Countries)• Only 5 people at a time
Email: [email protected]: Facebook for Business $97
$197