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Purpose Layout Audience House Style

› Logo› Colour scheme› Font

Presentation Analysis Comparison Describe SPG

› Spelling› Punctuation› Grammar

Report Writing

Purpose

For what reason has the document been produced?› To inform?› To educate?› To entertain?› To inspire?› To persuade?

Layout

How is it set out on the screen/document?› How has it been designed?› What is the overall design like? eg:

Page Type size Arrangement of titles

Audience

For whom has the document been designed for?› Usually differentiated by:

Age Gender Nationality Topic

House Style

What are the similarities between the different documents?

How have they attempted to create a brand identity?

Presentation

How does the document look?› Readability?› Colour?› Font style?› Layout?› Aesthetics?