What will 2015 mean for digital?

© 2015 Zuni | All Rights Reserved | Confidential

What will 2015 mean for digital?

© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential

The power of

Project Fi

In the US, acting as a mobile network provider

Calico

Investing in an R&D health

care company focused on increasing lifespans

Project Loon

Using balloons to deliver internet services to the rest of the world

Deepmind

Created a computer system that mimics the

short term memory of a human brain

Changes to mobile algorithm

Pushing brands to make their sites more mobile friendly


The rise of wearable ecosystem


Specifically, Special Needs QR Coded Clothes Tommy Hilfiger- solar powered

jackets

Apple WatchOGS self cleaning pants


Mychiatry - Using technology to track & improve ones well being

PIP

Stress-sensing video games that help players relax

Shadow

App allows users to record, share and analyze dreams


The predominance of Internet of Things


3D Printing: Incorporation by brands

Nike’s 3D printed football shoe

Skyfall Aston Martin


The rise of 4D Printing

Material that can adapt to changes such as light or temperature, material that is essentially programmable itself and in some cases, self

assemble


The growth of the collaborative economy


Leveraging underused assets

- AirBnB

- AirBnB for….

- Uber / Airtasker / Uber for… (underused skills and time)

- TuShare

- Sendle

- Open Shed


Brands facilitating sharing

© 2015 Zuni | All Rights Reserved | Confidential

What does all this mean for marketers?

Q


• Develop a strategy

• Reduce friction

• Create a culture

• Empower the right people

Getting better service


• How can you help your customers look great

Help me impress


• Provide useful access to the data you have on your customers

• Link the data you want to a benefit to them

• Provide utility

• IDEA: mapping their food sources through their data?

Know myself


• Look for points of leverage without highlighting pain

• Can you monetise stuff you’re doing anyway

Everything is for sale


Making the most of what I’ve got

• Can you facilitate value release


• Getting your community to work together, either for their own benefit or for a cause they care about

Better together


Thanks!Valentina.Borbone

@Zuni.com.au02 9516 5480

What will 2015 mean for digital?

Technology

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