What We Do
description
Transcript of What We Do
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• Custom Website Designs That Convert More Visitors Into Customers
• Search Engine Optimization
• Website Content Creation, Pages, Blogs, White Papers
• Website A-B Split Testing
• Newsletter Design & Management
• Logo Design, Email Signatures & Branding Guidelines
• Social Media Strategy & Implementation
• Business Photography including Google 360 Virtual Tours
What We Do
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•How many of you have a company blog?•Do you use WordPress?•How often do you post?•Do you post on a schedule?•Who writes your posts?•Do you track results?
Questions For You
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1- Find The Right Keywords - Find out what keywords are being used by people searching online.
2- Use Those Keywords On Your Website And Blog – You can’t be #1 for something you don’t even mention.
3- Get Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes.
SEO Basics
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Identify Keywords
• Think Like A Customer
• Check Out Competition
• Google Keyword Tool
• How Many Competitors? search allintitle: keyword
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Google Keyword Tool Example
https://adwords.google.com/ko/KeywordPlanner/Home?__c=8103989618&__u=4427952458&__o=cues
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Keyword Competitor Check
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Places To Use Keywords On Your Blog
• Blog Titles & Descriptions
• Blog Content – about 2%
• Image Names & Alt Text Tags
• Blog Categories
• Links To Your Posts
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Blog Post Blueprint
Lets Do One Together
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Measuring Results
• Google Analytics, Statcounter, Clicky
• Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates
• SEO Book Toolbar - Rankchecker
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SOCIAL MEDIA
Sharing Your Blog Posts On Social
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Announce Blog Posts Differently Across Social Media Channels• Don’t post the same message across all of
your social media channels.
• Think of Your social media channels as news stations. The facts of the story (your blog post) are the same, but your headlines (what draws readers in) are different.
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FacebookSame article, different post.
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Same article, different post…Google+
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• Your audience might have missed your blog post the first time.
• Lonely Planet Example:
Announce Posts More Than Once
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• If your company has a newsletter, be sure to include a link to your blog in your newsletter.• “Read more tips on our blog” • “Visit our blog for more articles and tips”• “Top 3 blog posts of the month”
Promoting Your Blog In Newsletters
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Plan ahead: Create an editorial calendar
• What to include in an editorial calendar for blogging:
• Topic, details, keywords, audience, call-to-action and pictures/visual.
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Resources• http://www.wpvirtuoso.com/how-many-blogs-are-on-t
he-internet/
• http://www.bigideaswriting.com/seo-copywriters-checklist-for-writing-an-seo-blog-post/
• http://www.designandpromote.com/what-is-the-best-keyword-density-for-seo/
• http://www.designandpromote.com/how-to-write-a-perfect-blog-post-for-seo/
• http://www.wpvirtuoso.com/how-to-write-a-blog-post-for-a-businss/
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Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Bruce Jones – Erica PaczkowskiDesign & Promotewww.DesignAndPromote.com [email protected]
1952 McDowell Rd Suite 100 Naperville IL 60563
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