What up?! 19 november 2013 - Christian Vriens - Liquid Internet: realtime content op maat
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Transcript of What up?! 19 november 2013 - Christian Vriens - Liquid Internet: realtime content op maat
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We believe everyone is unique, also online!
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Inhuldiging paus
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Internetgebruik Afrika groeit heel erg hard!
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Zelfrijdende auto’s!
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Slimme brillen!
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Bedienen robot met hersens
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één ding zal echter nooit veranderen!
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Iedereen is uniek en wil ook als zodanig worden behandeld; ook online!
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To offset a depersonalized society, consumers crave recognition of their individuality.
I know I’m a number but I don’t want to be! It’s not about ‘I’m going to buy that brand’. It is about the brand fitting into my lifestyle.
Faith Popcorn
Faith Popcorn is a futurist, author and founder and CEO of marketing consulting firm BrainReserve
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Forrester ResearchMarketers will spend €77 billion on interactive marketing by 2016
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€77 miljard Euro!
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Één groot Probleem!Als de content niet aansluit bij een bezoeker dan is die met 1 klik
verdwenen!
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Hoe lossen we dit op?
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Unieke Realtime Big Data technologie
• 700 miljoen profielen• >4 miljard pagina’s• 4/100 sec verwerken requests• 200+ accounts
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Uitgangspunt: iedere individu
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• Interesses• Voorkeuren• Kenmerken• Persona’s• Events/events• Aankopen• Downloads• Zoekopdrachten• ETC
Uniek realtime interesse profiel
Tijdens een bezoek wordt alles van de bezoeker direct vertaald in een zelflerende profiel
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Diversiteit aan devices
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Diversiteit kanalen
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Welke content moet je hiervoor dan gebruiken?
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Voorbeelden:
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Wat levert het op?
•Hogere conversie/sales (10 - 300%)•Meer betrokkenheid•Branding
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What’s in it for you tomorrow?
Rob Boeyink