What to wear. Wearable technologies, marketing opportunities and pitfals
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A presentation I made at Apps World London (13th November 2014) around the rise of wearable technologies and the predicted growth. I cover the marketing opportunities and pitfalls especially around devices, technologies, platforms, differing connected health platforms etc.
Transcript of What to wear. Wearable technologies, marketing opportunities and pitfals
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Only the company I’m sharing with will use it
It’s clear how my data will be used
I’m happy with the amount / type I’m asked for
I know and trust the brand I’m sharing with
Nothing makes me willing to share
Other
One hit wonder
Squeaky clean
Perfect porridge
‘The Stella effect’
My cold, dead hands
Slightly confused
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