What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE
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18-Oct-2014 -
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Transcript of What to Expect in 2014 - INSIDE Insight Trends Webinar by JWT INSIDE
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@JWTINSIDE #INSIDEinsights
WHAT TO EXPECT IN2014
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PRESENTING TODAY:Erin Hartman Media Director
Stephen NemethExperience Planner
Pete Price Experience Planner
Emily FearnleySearch Engine Marketing Analyst
@JWTINSIDE #INSIDEinsights
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2014RedefiningExperiences
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2014Redefining Refining Experiences
@JWTINSIDE #INSIDEinsights
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2013A year of bold reconsideration of what could be.
2014A year of refinement and subtlety, rethinking the details that shape an experience.
@JWTINSIDE #INSIDEinsights
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Focus on the details that make your experience come alive.
It’s the subtle nuances that will set you apart.
@JWTINSIDE #INSIDEinsights
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What cues in your candidate & employee experience say about your company values.
@JWTINSIDE #INSIDEinsights
They take the time to care for their employees. There are real people behind the process.
They give a full experience to all employees. They’re up-to-date.
They’re really excited to have me. This feels like a family.
They’re proud of their story. They want me to spend some time considering what they’re about to see if it’s a fit.
The Employee Experience:
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Search, Social & Mobile:
@JWTINSIDE #INSIDEinsights
It’s all connected- your experience should flow seamlessly across platforms and devices.
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Going Beyond PPC:
@JWTINSIDE #INSIDEinsights
Don’t just cast a wide net. Cast the right net to get the right candidates.
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Social Sourcing & Advertising:
@JWTINSIDE #INSIDEinsights
Users don’t mind being targeted, as long as it’s relevant to their interests.
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The Rise of Medium & Long-Form Storytelling:
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In-depth content shows that your EVP is more than just a slogan.
• A complement to BuzzFeed & UpWorthy style
• Builds on familiarity with blogs and magazine
• Tell the story anew through multimedia
• Rhythm is the key
• Ideal for consideration phase of a campaign
• Companion with “debunking” trend
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Social Recruiting,Meet Content Strategy:
@JWTINSIDE #INSIDEinsights
Candidates want to be part of a story, not a transaction.
• It’s a brand story, not just a career story.
• There has to be value greater than Career-specific posts to drive long term engagement.
• This requires telling a more personal story and making it more relevant to your audience(s).
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Social Recruiting,Meet Content Strategy:
@JWTINSIDE #INSIDEinsights
Two Examples:
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Social Recruiting,Meet Content Strategy:
@JWTINSIDE #INSIDEinsights
The quality of your visuals communicates the quality of the information.
Visual Content Examples
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Social Recruiting,Meet Content Strategy:
@JWTINSIDE #INSIDEinsights
Think about your story pathway. It shouldn’t just end on Facebook.
Brand Story Examples
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Social Recruiting,Meet Content Strategy:
@JWTINSIDE #INSIDEinsights
Think about your story pathway. It shouldn’t just end on Facebook.
Brand Story Examples
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Social Recruiting,Meet Content Strategy:
@JWTINSIDE #INSIDEinsights
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@JWTINSIDE #INSIDEinsights
QUESTIONS?
Contact us at: [email protected] or
Let JWT INSIDE help you refine the candidate experience,
contact us for a FREE 30 minute consult. Thank you!