What to Expect… •  Market research and when it’s necessary. •  List building basics: The Opt-In. •  What to offer your audience for free to entice them to buy. •  How to find reviewers and get book reviews. •  The most powerful way to interact with your audience and

build a fanatical tribe. •  And more!

Marketing Basics Is My Idea Sellable? •  Would it fit in a category on Amazon? •  What are the Top 100 Best Sellers in that category about?

–  KristenRecommends.com/AmazonList •  Has anyone ever told you to write a book about it? •  Are there social media groups about that topic? •  How many other books on Amazon are there?

–  Browse categories

List Building Basics The Opt-In… Why? •  Your list, your space, controlled by YOU. •  Sell to buyers over and over and over and… •  Easily keep track of leads, customers, and reviewers. •  The difference between an author and an authorpreneur.

List Building Basics The Opt-In… What Software? •  MailChimp •  Aweber •  Get Response •  Constant Contact

List Building Basics The Ethical Bribe… for Non-Fiction •  Checklist! •  Flow chart •  Resource Guide •  Quick Start Guide •  Planner/Calendar •  Audio interview/training

List Building Basics The Ethical Bribe… for Fiction •  Sneak Peeks •  Maps •  Character profiles •  Recipes •  Coloring pages •  Graphics/Desktop wallpaper

Book Reviews Where to Find Reviewers… •  Topic-based Facebook groups •  Other social media groups •  Email opt-in •  Friends/Family •  ASK!

Book Reviews Steps to Get Book Reviews… 1.  ASK! 2.  Send PDF of manuscript (can be rough). 3.  Ask for confirmation reviewer received the manuscript and when you

can expect the review. 4.  Mark the date on your calendar. 5.  Follow up one week, three days and one day before review has been

submitted (stop once you get it). 6.  When book is available on Amazon, copy/paste their review in an

email with a link to your book and ask them to post it on Amazon listing.

Powerful Community Build Your Posse with a Facebook Group… •  Niche/Topic (Not a group about you or your book!) •  Set rules… keep it a community •  Monitor/Appoint Admins

Week 1: Marketing Homework Do this! Use Checklists and Worksheets… •  Research your topic/idea. •  Choose your opt-in gift (and schedule time to create it). •  Pick an opt-in system. •  Make a reviewer list. •  Take one step toward building your community/posse.