what the web community can learn from mobile
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MADE WITH LOVE IN SEATTLE BY
what the web canlearn from mobile
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MADE WITH LOVE IN SEATTLE BY
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MADE WITH LOVE IN SEATTLE BY
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MADE WITH LOVE IN SEATTLE BY
mobile ux
web
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MADE WITH LOVE IN SEATTLE BY
mobile ux
web
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MADE WITH LOVE IN SEATTLE BY
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“[Brian] states making a native application can be the best thing for a product, but confirms on the other hand that the mobile web is the only long term commercially viable content platform for mobile devices”
—Thibault Imbert
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mobiledesign.org
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pinch/zoom
pinchzoom.com
CENSORED
CENSOREDCENSORED
CENSORED
CENSORED
CENSORED
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MADE WITH LOVE IN SEATTLE BY
“Chuck”
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Chuck is a real mobile expert.
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MADE WITH LOVE IN SEATTLE BY
Chuck is a real mobile expert.
He will never speak at a conference you will attend.
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MADE WITH LOVE IN SEATTLE BY
Chuck is a real mobile expert.
He will never speak at a conference you will attend.
He will never write a book that you will read.
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MADE WITH LOVE IN SEATTLE BY
Chuck is a real mobile expert.
He will never speak at a conference you will attend.
He will never write a book that you will read.
He doesn’t care about the topics we debate.
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MADE WITH LOVE IN SEATTLE BY
Chuck is a real mobile expert.
He will never speak at a conference you will attend.
He will never write a book that you will read.
He doesn’t care about the topics we debate.
But he is building the infrastructure that you will use 5 years from now.
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There are tens of thousands of people like this around the world solving the mobile problem.
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These are my mentors.
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I learned more about the
future of mobile in three
hours than I have in the
last three years.
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MADE WITH LOVE IN SEATTLE BY
I can tell you...
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‣ how many smartphones are being shipped in the US
I can tell you...
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‣ how many smartphones are being shipped in the US
‣ which platforms are moving and which aren't
I can tell you...
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MADE WITH LOVE IN SEATTLE BY
‣ how many smartphones are being shipped in the US
‣ which platforms are moving and which aren't
‣ which platforms the carrier is behind and which they aren’t
I can tell you...
![Page 33: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/33.jpg)
MADE WITH LOVE IN SEATTLE BY
‣ how many smartphones are being shipped in the US
‣ which platforms are moving and which aren't
‣ which platforms the carrier is behind and which they aren’t
‣ who is making money in mobile and who isn't
I can tell you...
![Page 34: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/34.jpg)
MADE WITH LOVE IN SEATTLE BY
‣ how many smartphones are being shipped in the US
‣ which platforms are moving and which aren't
‣ which platforms the carrier is behind and which they aren’t
‣ who is making money in mobile and who isn't
‣ where the network will be in the next three years
I can tell you...
![Page 35: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/35.jpg)
MADE WITH LOVE IN SEATTLE BY
‣ how many smartphones are being shipped in the US
‣ which platforms are moving and which aren't
‣ which platforms the carrier is behind and which they aren’t
‣ who is making money in mobile and who isn't
‣ where the network will be in the next three years
‣ how carriers feel about mobile web apps
I can tell you...
![Page 36: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/36.jpg)
MADE WITH LOVE IN SEATTLE BY
‣ how many smartphones are being shipped in the US
‣ which platforms are moving and which aren't
‣ which platforms the carrier is behind and which they aren’t
‣ who is making money in mobile and who isn't
‣ where the network will be in the next three years
‣ how carriers feel about mobile web apps
‣ who is consuming the most bandwidth and why it matters
I can tell you...
![Page 37: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/37.jpg)
MADE WITH LOVE IN SEATTLE BY
‣ how many smartphones are being shipped in the US
‣ which platforms are moving and which aren't
‣ which platforms the carrier is behind and which they aren’t
‣ who is making money in mobile and who isn't
‣ where the network will be in the next three years
‣ how carriers feel about mobile web apps
‣ who is consuming the most bandwidth and why it matters
‣ when the next product from Apple is shipping
I can tell you...
![Page 38: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/38.jpg)
?
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MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #1if you have inside
information, you keep it to yourself
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“[Motorola Xoom & Atrix sales] have been disappointing
—Analyst Douchelord
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MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #2be skeptical of anyone
claiming they have answers to mobile*
*see lesson #1
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pinchzoom.com/thecontext
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what’s next?
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MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #3“the only prevailing wisdom in mobile is that there is no
prevailing wisdom”—Daniel Appelquist, W3C Mobile Web Initiative
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MADE WITH LOVE IN SEATTLE BY
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MADE WITH LOVE IN SEATTLE BY
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MADE WITH LOVE IN SEATTLE BYMADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970 2020
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970 2020
mainframe
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970 2020
pc’smainframe
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computing
network
internet
devices
web
20102000199019801970 2020
mobilitypc’smainframe
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computing
network
internet
devices
web
20102000199019801970 2020
ubiquitymobilitypc’smainframe
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computing
network
internet
devices
web
20102000199019801970 2020
1G
ubiquitymobilitypc’smainframe
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computing
network
internet
devices
web
20102000199019801970 2020
2G1G
ubiquitymobilitypc’smainframe
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computing
network
internet
devices
web
20102000199019801970 2020
2.5G2G1G
ubiquitymobilitypc’smainframe
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computing
network
internet
devices
web
20102000199019801970
3G
2020
2.5G2G1G
ubiquitymobilitypc’smainframe
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970
3G
2020
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970
IPv4
3G
2020
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970
IPv4
3G
IPv6
2020
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970
brick
IPv4
3G
IPv6
2020
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970
brick
IPv4
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970
featurebrick
IPv4
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970
featurebrick
IPv4
touch
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web
20102000199019801970
featurebrick
IPv4
touch
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
academia
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web dot-com
20102000199019801970
featurebrick
IPv4
touch
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
academia
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web dot-com
20102000199019801970
web 2.0
featurebrick
IPv4
touch
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
academia
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web dot-com
20102000199019801970
web 2.0
featurebrick
IPv4
touch
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
nextacademia
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web dot-com
20102000199019801970
web 2.0
featurebrick
IPv4
touch
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
nextacademia
MADE WITH LOVE IN SEATTLE BY
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computing
network
internet
devices
web dot-com
20102000199019801970
web 2.0
featurebrick
IPv4
touch
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
nextacademia
MADE WITH LOVE IN SEATTLE BY
touch
IPv6
LTE
ubiquity
next
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MADE WITH LOVE IN SEATTLE BY
everything has led to this moment
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MADE WITH LOVE IN SEATTLE BY
the future of mobile will
not be the web...
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MADE WITH LOVE IN SEATTLE BY
the future of mobile will
not be the web...
...or apps
![Page 81: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/81.jpg)
MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #4when it comes to mobile
assume nothing
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MADE WITH LOVE IN SEATTLE BY
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MADE WITH LOVE IN SEATTLE BY
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MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #5use the appropriate
interaction to the context
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MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #6no gets fired for using a
lowest common denominator design
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MADE WITH LOVE IN SEATTLE BY
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MADE WITH LOVE IN SEATTLE BY
“Chuck”
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MADE WITH LOVE IN SEATTLE BY
content resultresultresultresultresultresult
![Page 92: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/92.jpg)
MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #7mobile users have
sophisticated spacial orientation
![Page 93: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/93.jpg)
MADE WITH LOVE IN SEATTLE BY
p/z universalbuild a website that provided the best possible experience to the context.
![Page 94: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/94.jpg)
MADE WITH LOVE IN SEATTLE BY
p/z universalbuild a website that provided the best possible experience to the context.
iPad
magazine
![Page 95: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/95.jpg)
MADE WITH LOVE IN SEATTLE BY
p/z universalbuild a website that provided the best possible experience to the context.
iPad
magazineiPhone
web app
![Page 96: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/96.jpg)
MADE WITH LOVE IN SEATTLE BY
p/z universalbuild a website that provided the best possible experience to the context.
iPad
magazineiPhone
web appDesktop
website
![Page 97: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/97.jpg)
MADE WITH LOVE IN SEATTLE BY
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MADE WITH LOVE IN SEATTLE BY
Content in Context
![Page 99: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/99.jpg)
![Page 100: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/100.jpg)
MADE WITH LOVE IN SEATTLE BY
![Page 101: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/101.jpg)
MADE WITH LOVE IN SEATTLE BY
1x HTML5 Markup
![Page 102: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/102.jpg)
MADE WITH LOVE IN SEATTLE BY
1x HTML5 Markup1x Hexadecimal CSS Framework
![Page 103: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/103.jpg)
MADE WITH LOVE IN SEATTLE BY
1x HTML5 Markup1x Hexadecimal CSS Framework1x Typography Framework
![Page 104: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/104.jpg)
MADE WITH LOVE IN SEATTLE BY
1x HTML5 Markup1x Hexadecimal CSS Framework1x Typography Framework3x Javascript Frameworks
![Page 105: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/105.jpg)
MADE WITH LOVE IN SEATTLE BY
1x HTML5 Markup1x Hexadecimal CSS Framework1x Typography Framework3x Javascript Frameworks8x Media-Query-based Layouts
![Page 106: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/106.jpg)
MADE WITH LOVE IN SEATTLE BY
a hexadecimal what?
![Page 107: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/107.jpg)
MADE WITH LOVE IN SEATTLE BY
the hex-gridTypically when using a grid web designers are typically only using vertical units.
![Page 108: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/108.jpg)
MADE WITH LOVE IN SEATTLE BY
the hex-gridbut in mobile design, we must use horizontal units as well. this means that any unit size must work vertically as well as horizontally.
![Page 109: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/109.jpg)
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MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
![Page 112: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/112.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
![Page 113: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/113.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
‣ had to create an entirely new css framework to deal with all the screen sizes.
![Page 114: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/114.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
‣ had to create an entirely new css framework to deal with all the screen sizes.
‣ every page had to be designed individually.
![Page 115: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/115.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
‣ had to create an entirely new css framework to deal with all the screen sizes.
‣ every page had to be designed individually.
‣ content had to be type fitted, similar to print layout workflow.
![Page 116: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/116.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
‣ had to create an entirely new css framework to deal with all the screen sizes.
‣ every page had to be designed individually.
‣ content had to be type fitted, similar to print layout workflow.
‣ had to disable pinch to zoom.
![Page 117: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/117.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
‣ had to create an entirely new css framework to deal with all the screen sizes.
‣ every page had to be designed individually.
‣ content had to be type fitted, similar to print layout workflow.
‣ had to disable pinch to zoom.
‣ large image needs for iPad were brutal.
![Page 118: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/118.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
‣ had to create an entirely new css framework to deal with all the screen sizes.
‣ every page had to be designed individually.
‣ content had to be type fitted, similar to print layout workflow.
‣ had to disable pinch to zoom.
‣ large image needs for iPad were brutal.
‣ had to add device detection to reduce JS page load per context.
![Page 119: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/119.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
‣ had to create an entirely new css framework to deal with all the screen sizes.
‣ every page had to be designed individually.
‣ content had to be type fitted, similar to print layout workflow.
‣ had to disable pinch to zoom.
‣ large image needs for iPad were brutal.
‣ had to add device detection to reduce JS page load per context.
‣ typical navigation had to be scrapped.
![Page 120: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/120.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
‣ had to create an entirely new css framework to deal with all the screen sizes.
‣ every page had to be designed individually.
‣ content had to be type fitted, similar to print layout workflow.
‣ had to disable pinch to zoom.
‣ large image needs for iPad were brutal.
‣ had to add device detection to reduce JS page load per context.
‣ typical navigation had to be scrapped.
‣ design sacrifices had to be made to make it work.
![Page 121: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/121.jpg)
MADE WITH LOVE IN SEATTLE BY
iPad
magazineiPhone
web appDesktop
website
‣ pagination was a nightmare.
‣ had to create an entirely new css framework to deal with all the screen sizes.
‣ every page had to be designed individually.
‣ content had to be type fitted, similar to print layout workflow.
‣ had to disable pinch to zoom.
‣ large image needs for iPad were brutal.
‣ had to add device detection to reduce JS page load per context.
‣ typical navigation had to be scrapped.
‣ design sacrifices had to be made to make it work.
‣ page flow was less than ideal.
![Page 122: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/122.jpg)
MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #8mobile is really hard
work
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MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #9mobile web is often harder than native
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mobiledesign.org
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“ adding manpower to a late software project makes it later.
—Fred Brooks
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MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #10adding more devices increases the cost of mobile development
exponentially
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“ They are expensive to create—a simple app could cost you $32,639 and take two months to create.
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MADE WITH LOVE IN SEATTLE BY
$32,639 for a simple app
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MADE WITH LOVE IN SEATTLE BY
$32,639 for a simple app2 months to create
![Page 134: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/134.jpg)
MADE WITH LOVE IN SEATTLE BY
$32,639 for a simple app2 months to create
2 weeks per feature
![Page 135: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/135.jpg)
MADE WITH LOVE IN SEATTLE BY
$32,639 for a simple app2 months to create
2 weeks per feature
4 features
![Page 136: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/136.jpg)
MADE WITH LOVE IN SEATTLE BY
$32,639 for a simple app2 months to create
2 weeks per feature
4 features
$8,160 per feature
![Page 137: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/137.jpg)
“ A complex app could have a price tag of more than $163,200 and take six months to develop.
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MADE WITH LOVE IN SEATTLE BY
$163,200 for a complex app
![Page 139: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/139.jpg)
MADE WITH LOVE IN SEATTLE BY
$163,200 for a complex app6 months to create
![Page 140: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/140.jpg)
MADE WITH LOVE IN SEATTLE BY
$163,200 for a complex app6 months to create
2 weeks per feature
![Page 141: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/141.jpg)
MADE WITH LOVE IN SEATTLE BY
$163,200 for a complex app6 months to create
2 weeks per feature
12 features
![Page 142: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/142.jpg)
MADE WITH LOVE IN SEATTLE BY
$163,200 for a complex app6 months to create
2 weeks per feature
12 features
$13,600 per feature
![Page 143: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/143.jpg)
“ This price multiplies if you decide you want to make it available on more than one operating system.
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MADE WITH LOVE IN SEATTLE BY
Native Mobile Web Hybrid
iPhone 100% 75% 113%
iPad 150% 125% 141%
Android 175% 150% 225%
Honeycomb 200% 150% 225%
Blackberry 300% 225% 338%
![Page 146: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/146.jpg)
MADE WITH LOVE IN SEATTLE BY
Native Mobile Web Hybrid
iPhone 100% 75% 113%
iPad 150% 125% 141%
Android 175% 150% 225%
Honeycomb 200% 150% 225%
Blackberry 300% 225% 338%
![Page 147: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/147.jpg)
MADE WITH LOVE IN SEATTLE BY
Native Mobile Web Hybrid
iPhone 100% 75% 113%
iPad 150% 125% 141%
Android 175% 150% 225%
Honeycomb 200% 150% 225%
Blackberry 300% 225% 338%
![Page 148: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/148.jpg)
MADE WITH LOVE IN SEATTLE BY
task x time(complexity x effort) x rate =!price
![Page 149: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/149.jpg)
MADE WITH LOVE IN SEATTLE BY
x time( x ) x rate =!priceplatform experiencefeatures
![Page 150: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/150.jpg)
MADE WITH LOVE IN SEATTLE BY
Simple AppNative Mobile Web Hybrid
iPhone $32,639 $24,479 $36,719
iPad $48,959 $30,599 $45,899
Android $57,118 $48,959 $73,438
Honeycomb $65,278 $48,959 $73,438
Blackberry $97,917 $73,438 $110,157
Total $301,911 $226,433 $339,650
![Page 151: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/151.jpg)
MADE WITH LOVE IN SEATTLE BY
Simple AppNative Mobile Web Hybrid
iPhone $32,639 $24,479 $36,719
iPad $48,959 $30,599 $45,899
Android $57,118 $48,959 $73,438
Honeycomb $65,278 $48,959 $73,438
Blackberry $97,917 $73,438 $110,157
Total $301,911 $226,433 $339,650
![Page 152: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/152.jpg)
MADE WITH LOVE IN SEATTLE BY
Simple AppNative Mobile Web Hybrid
iPhone $32,639 $24,479 $36,719
iPad $48,959 $30,599 $45,899
Android $57,118 $48,959 $73,438
Honeycomb $65,278 $48,959 $73,438
Blackberry $97,917 $73,438 $110,157
Total $301,911 $226,433 $339,650
![Page 153: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/153.jpg)
MADE WITH LOVE IN SEATTLE BY
Complex AppNative Mobile Web Hybrid
iPhone $163,200 $122,400 $183,600
iPad $244,800 $153,000 $229,500
Android $285,600 $244,800 $367,200
Honeycomb $326,400 $244,800 $367,200
Blackberry $489,600 $367,200 $550,800
Total $1,509,600 $1,132,200 $1,698,300
![Page 154: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/154.jpg)
MADE WITH LOVE IN SEATTLE BY
Complex AppNative Mobile Web Hybrid
iPhone $163,200 $122,400 $183,600
iPad $244,800 $153,000 $229,500
Android $285,600 $244,800 $367,200
Honeycomb $326,400 $244,800 $367,200
Blackberry $489,600 $367,200 $550,800
Total $1,509,600 $1,132,200 $1,698,300
![Page 155: what the web community can learn from mobile](https://reader034.fdocuments.in/reader034/viewer/2022042821/55d4fbe2bb61eb9f528b45e5/html5/thumbnails/155.jpg)
MADE WITH LOVE IN SEATTLE BY
Complex AppNative Mobile Web Hybrid
iPhone $163,200 $122,400 $183,600
iPad $244,800 $153,000 $229,500
Android $285,600 $244,800 $367,200
Honeycomb $326,400 $244,800 $367,200
Blackberry $489,600 $367,200 $550,800
Total $1,509,600 $1,132,200 $1,698,300
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MADE WITH LOVE IN SEATTLE BY
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MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #11regardless of technology,
mobile isn’t cheap
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MADE WITH LOVE IN SEATTLE BY
an exercise
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November 22, 1963
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November 22, 1963
today, we are going prove who shot JFK using the principles of the mobile web.
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what do you believe?
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“HTML5 has so much momentum it could defeat the native app in as little as two years.
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MADE WITH LOVE IN SEATTLE BY
“Chuck”
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computing
network
internet
devices
web dot-com
20102000199019801970
web 2.0
featurebrick
IPv4
touch
3G
IPv6
2020
candybar
LTE2.5G2G1G
ubiquitymobilitypc’smainframe
nextacademia
MADE WITH LOVE IN SEATTLE BY
touch
IPv6
LTE
ubiquity
next
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Mobile Lesson #12the client is not your
problem. it’s your data.
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Mobile Lesson #13a great mobile strategy creates more questions than it provide answers
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MADE WITH LOVE IN SEATTLE BY
Mobile Lesson #14there is no such thing as
a magic bullets**see lessons #1 & 2
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Get in TouchFind Out How We Can Help You.
Brian FlingFounder & Creative Director
[email protected]+1 206 351-6060
My name is Brian Fling and I’m a Mobile Designer
twitter.com/fling
book mobiledesign.org
company pinchzoom.com
blog pinchzoom.com/fling
THANK YOU