What the “Consultants” forgot to mention about Social Media
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Transcript of What the “Consultants” forgot to mention about Social Media
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What the “Consultants” forgot to mention
about Social Media
Year of Execution: 2010
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Agenda
• Really – what is social media and what does it mean to me?
• Hypes and truths• Inbound marketing• Web data mining• Mobile devices• Social media playbook
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Social Evolution Video
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Where the hell is matt?
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“Event producers that don’t have a plan and haven’t started participating in social media may soon find they are
behind.”
Stephen Nold, Event Tech Blog, Tradeshow Week
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So…
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What’s your plan?
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Then 2010 is the year of Execution
If 2008 was the year of social networking…
and 2009 was the year of social media…
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Show management isdiscussing social media
Weary
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Event producers arelistening to consultants talk
about social media
Exhausted
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Conference attendees are trying new social media tools
Worn-out
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What if there were…
PROVEN strategies to brand LinkedIn web innovation blogs research idea redesigns
Inspire business Customer Wisdom
online communities & website email collaboration Facebook Discussion
Forums success planning Education experience
Monetize technology Podcasts products new media marketing campaigns?
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What if there were…
PROVEN strategies to
Inspire online communities &
Monetize
new media marketing campaigns?
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If Facebook were a country, it
would be the 3rd largest country in the world…
What island are your members on?
Should you be asking…
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How do events benefit from online socializing?
Maybe you should ask…
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Maybe you should ask…
Why do people connect with organization
anyour?
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Do you know?
Why do people connect with organization
your
Really… Do you know?
?online
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What drives online communities to buy from you?
Maybe you should also ask…
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What drives online communities to register for your event?
Which really means…
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Show organizers are seeking a way to design their own social media Strategy Playbook
Social Media Playbook The Secret
For the Events Industry
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Value of the most useful social media tools
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The hype & truth on SM
Paying a lot of money for social media doesn’t give any clear advantages
It isn’t freeResearch: no one has a comprehensive
social media plan
Suppliers are launching partial solutions
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Research: What are your reasons to use Social Media?
• Recruit attendees• Online community development• Social networking• Increase brand strength &
awareness• Enhance exhibitor recruitment
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New Tools
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New Tools