What the Car Industry Can Learn From the Tech Industry
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WHAT AUTOMOTIVE CAN LEARN FROM THE TECH INDUSTRY
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Transcript of What the Car Industry Can Learn From the Tech Industry
WHATAUTOMOTIVECANLEARNFROMTHETECHINDUSTRY
GLOBALSMARTNAVIGATION
• Naviga'on• Traffic• LocalSearch• DriverScores
DOWNLOADS
26+million
COUNTRIES
190
DRIVINGBUSINESSLeadingbusiness-to-businessproviderofconnectednavigaHon,mapdataanddriversoluHons.Ourserviceshelpbusinessesgrowtheirvisibility,connec'vityandopera'onalefficiency.
IT’SYOURWORLD
Discover.Navigate.Experience.
ABOUTME
• Developer• Crea'veTechnologist
• 1stthingIlookforinavehicle
DEVELOPMENTOFTHECARSOFTHEFUTUREISACCELERATING
Newplayersdrivingchange...
NEWPLAYERS
APPLE
DISRUPTORS
MISSIONToacceleratetheworld’stransi'ontosustainabletransport
CHANGESINCONSUMERDEMAND
Constantconnec'on
MILLENIALSSEEKEXPERIENCES
GROWINGCONSUMERTRENDS
Millenials:• Experiencesnotproducts• On-demandinfo/services• Weighupsharingvsownership• Safetyconscious
BEYONDTRANSPORTATION
MUSTHAVEFEATURES:• Smartnaviga'on• Real-'metraffic• Bluetoothwirelessconnec'vity• Integra'onwiththeirsmartphones(apps)Otheronboardtechnologiestohelpthemgo,stopandpark.
COMPUTERSONWHEELS
SOLVEPROBLEMSTOGETHER
• Roadsafety• Sustainabletransport• EfficientVehiclemaintenancemanagement• SeamlessSmartexperiences• SmartCi)esSmartLives
You’renotjustbuyingacar–you’repartofamovement!
TECHADVANCEMENTBRINGSHUGECHALLENGES
Complexityofproduc'on
WARNING
Resistold'skool'protec'onism• Experiencelockdown• ProprietarysoWware/dataprotocols/hardwareexperiences
• Prolifera'onofdisconnectedtechsolu'ons
1.FREEDOMOFEXPERIENCE
• Customeranduserdefined• Mixandmatch• Appculture
2.HANDOFF
• Con'nuityoffeatures• Devicetodevice• Vehicletovehicle
DRIVEREXPERIENCE
OneDriverDifferentCars
3.UPGRADEABILITY
• Thinkforward!• Extensibleapproachtoproductdevelopment
4.RESPONSIVEADVANCEMENT
CarsmustimprovementoverHme
BIGDATACHALLENGES
ConnectedcarconnectsautomoHveAndtelecoms.
ConnecHvity–strategicpartners
BIGDATACHALLENGES
• Connec'vity• Security–consumerconfidence
BIGDATACHALLENGES
• Connec'vity• Security• Privacy–consumersincontrol
BIGDATACHALLENGES
• ConnecHvity–strategicpartners• Security–consumerconfidence• Privacy–consumersincontrol
SOFTWAREADDINGHARDWARESOLUTIONSTOTHEIRPRODUCTPORTFOLIOSWHILEHARDWAREINNOVATORSMUSTDOTHESAMEINREVERSETOGAINACOMPETITIVEADVANTAGE.
ALLABOUTAPPS• Freedom• Upgradeability• Experience
