what story is your portfolio telling?

Jane Falconer-White

@janefalcwhitejane@humanmade.co.uk

i love a good story

it’s allabout

communication

don’t neglect your shop window

• magic coach and horses• beautiful ballgown• glass slipper• cinderella at ball• prince in love• created happy ending

Fairy godmother services

Project Cinderella

but where is the story?

the really juicy bits

the hero’s journey storyJoseph Campbell’s mono myth

Image from www.decodingcreativity.com

what do you want to do more of?

get to know your hero

make a connection

writing the hero’s journey

the ordinary world and status quo

Image : London Underground, BY-NC, Chris Cabot

the hero receives the call

youyour client

the hero finds the mentor

the challenges

remote working

tight timescales

working together

plugins

custom development

branding guidelines

data migrationthird party integration

data volume

legal constraints

select your challenges

how do you want to shine?

mini storiesthe challenging obstaclethe inspired solution

repeat…

the hero overcomes the challenges

Image Obstacle, BY, The US Army

triumph - return with the elixir

the ordinaryworld

background - who are they and what do they do?

the call what were their issues?

the mentorhow did they come to engage you?

the challenges

technical, environmentalhow were they overcome?sell products & servicespromote culture

return with the elixir outcomes, future plans

client testimonials

“they really were totally amazing!”

highlight with headings

give your story a great cover

change your own world

what do you want to sell more of?

who are you selling to?

tell the hero’s journey

make it look beautiful

get a testimonial

a hero canbe anyone

batman - the dark knight rises

Photo credit - my own mini superheroes