What social marketing can

learn from commercial

marketing

Marasie Schumacher

SUS 6060

February 19, 2011

Commercial marketing-(n.)

[kuh-mur-shuhl mahr-ki-ting]

The process of planning and

executing the conception,

pricing, promotion, and

distribution of ideas, goods,

and services.

Social marketing-(n.)

[soh-shuhl mahr-ki-ting]

A process that applies

marketing techniques to

influence target audience

behaviors that benefit

society as well as the target

audience.

Lessons from commercial marketing

Has marketing gone too far?

A Good

Indian Boy

The REAL kids of Marcadona

“The business of giving birth”

Iodine Deficiencies

Safe

Simple

Affordable

Iodized salt levels:

1983: 20%

2005: 74%