What should go in your Marketing Strategy?
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What should go in your Marketing Strategy?
The questions you need to be asking to
create a targeted, results driven strategy
for your business
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What is a Marketing Strategy?
www.123rf.com/photo_11780035
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Then you need a Marketing Strategy
Do you want more customers, leads, website traffic and to build your brand?
Do you want to understand what
marketing you can do and the results
you could get from that?
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Why do you need a Marketing Strategy?
www.123rf.com/photo_11780035
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It will ensure a strategic
approach is undertaken to marketing
guaranteeing all future marketing
tactics are undertaken with a long
term purpose in mind and deliver
a return on investment
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It should have tangible, financial goals to aim for so
the value of ongoing marketing can be measured
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You can identify potential new markets
and ensure that sales and marketing
teams have a focus rather than
adopting a scattergun approach
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Ensure your
brand is working as hard as it
can to portray
your business
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Develop reusable marketing
messages that can be used
through all marketing
and ensure all marketing
is consistent
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Plan and execute on-going, consistent and
integrated marketing rather than an ad-hoc
approach and plan your marketing budget
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What SHOULD GO IN YOUR Marketing Strategy?
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The Business…
What products and services does your business sell?
What is it?
What’s the history?
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Vision Mission Values...
What is the vision of the business?
And the mission?
What are your values?
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Objectives...
This could be more customers, more
leads, a higher profile, more business
from existing clients
What are your
business objectives
and goals?
What are your marketing goals that
link to this?
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Marketplace...
What marketplace are you in?
What are the hot trends in your market?
How big is your industry?
Is it a growing or declining market?
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Target market… Who are your customers?
Are your current customers your ideal customers?
Segment them by industry or demographics
Who is your ideal customer?
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Competition...
Who are your competitors?
And weaknesses?
How are they positioned? What are your strengths?
How are you positioned?
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Unique selling proposition…
What is your unfair competitive advantage?
Why is your business unique?
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Brand…
What one word epitomises your brand?
What are your brand values?
If your brand was a car what car would it be?
www.123rf.com/photo_16935646
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Marketing Messages…
What are the benefits of your business and product or services?
What marketing messages
bring these to life?
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Marketing Mix...
Think of all the different marketing channels your business could utilise
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Marketing Mix…
Website
SEO
PPC
Facebook Twitter
Video
YouTube
SlideShare
Blogs
Newsletters
Email Marketing Direct mail
Landing pages Webinars
Advertising
PR
Trade shows
Telemarketing
Affiliate programs
Partners
White papers and guides
eBooks Case Studies
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Marketing Plan…
Create a
yearly,
quarterly
and monthly
plan
detailing
exactly what
you will do
Work out your return on investment
from your marketing strategy
Work out a budget and how
much it’s going to cost
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Next Steps...
For help with your Marketing Strategy or executing your strategy get in touch:
www.XanderMarketing.com | 0118 321 7620 | [email protected]
Now do your
marketing
To download a Marketing Strategy template click here: http://www.xandermarketing.com/marketing-resources/free-marketing-strategy-and-plan-template/
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About Xander Marketing…
Xander Marketing is the outsourced
marketing partner of choice for SMEs that
want more customers, but lack the time,
resource and know-how with which to
acquire them. We help raise awareness,
increase website traffic and deliver the
leads to get you more customers with
affordable and results driven marketing.
www.XanderMarketing.com | 0118 321 7620 | [email protected]
Contact us for a free one hour marketing consultation: