What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.
-
Upload
rosemary-davis -
Category
Documents
-
view
217 -
download
0
Transcript of What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.
![Page 1: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/1.jpg)
What Role will 2.0 Play in the Newsroom
Geoff WilsonAtex
![Page 2: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/2.jpg)
Twitter – Web 2.0 Poster Child
![Page 3: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/3.jpg)
Conversation – The New Old Idea
“The best comments are often way better than the posts that generated them.”
– Fred Wilson, VC
![Page 4: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/4.jpg)
Why Twitter Works
Micro-blogging platform where everyone contributes.
A reply is a comment is a post is a conversation.
Real people talking to real people cross cutting boundaries.
The API has 10x the traffic of the website.
“the amount of activity around the API has been the most surprising experience”
– Biz Stone, Founder
![Page 5: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/5.jpg)
Newspapers – Not Quite Web 2.0
Newspaper blogs fail to increase the public dialogue
When hosted by a newspaper…80% of bloggers do not respond to comments
Almost 25% of blogs had no posts in the 5 day period
“the results of our study call into question whether newspapers are wasting valuable staff resources"
from a study of US newspaper blogs by Ball State & Nevada Universities
![Page 6: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/6.jpg)
Newsrooms with a Web 2.0 Future
Integration
Comments
RSS
Communication
Convergence
![Page 7: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/7.jpg)
Expanding Your Reach
![Page 8: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/8.jpg)
The New Audience
![Page 9: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/9.jpg)
Media – In all Shapes & Sizes
U.S. online users watched 12 billion online videos in May, up 45 percent from the same period in 2007.
comScore Video Metrix
Fred, the fictitious creation of 14 year old Lucas, has 45 million views of his videos on YouTube.
Driven by new smart phones, mobile revenue is predicted to increase 16% annually
SNL Kagan, MediaPost
![Page 10: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/10.jpg)
Metrics – More than just circulation
Mine click-stream data.
Use search engines to track the conversation.
Show metrics to users.
Include web metrics in the editorial environment.
Provide benefit to the user and they’ll embrace 1984.
![Page 11: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/11.jpg)
Classification
Expensive to do right – No easy solution.
Find benefits to classified data before investing in classification; start small.
Web 2.0 “cheats” and outsources to their users.
![Page 12: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/12.jpg)
Caveats
Maintain trust in your brand.
Quality & Speed – There is a trade-off.
Business and editorial processes must change; technology is an enabler, not the answer.
![Page 13: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/13.jpg)
Recommendations
Web 2.0 is a two-way medium. Print ways don’t always work on the web.
It is all about conversation. Engage your readers in discussion.
Try new channels for hosting the conversation. Mobile. APIs. Devices.
Let your readers personalize their experience with your content.
Make use of the rich metrics available to drive editorial decisions.
1
2
3
4
5
![Page 14: What Role will 2.0 Play in the Newsroom Geoff Wilson Atex.](https://reader036.fdocuments.in/reader036/viewer/2022081514/56649e725503460f94b70ac3/html5/thumbnails/14.jpg)
Questions