What Really Works To Market Your Business?

© Constant Contact 2014

Social Media MarketingGrowing Your Business in the

Digital Marketing Age

© Constant Contact 2014ruleofthumbbiz.com2

Why are we here today?

3

You are not alone

of small businesses 54%

of nonprofits57%

Source: Constant Contact NonprofitPulse Survey

Source: Constant Contact Small Business Survey

need help with social media marketing.

need help with social media marketing.

4

Concerns?

I’ll never have millions of fans.

Social media looks really interesting,

BUT…

I don’t know what to say on social media.

Using new marketing tools

sound great, BUT…

I’ll never have a dedicated staff to do it right.

Reading what’s being said sounds

useful, BUT…

I just don’t have the time to stay current.

I hear about new tools and networks every day, BUT…

ruleofthumbbiz.com5

Then vs. nowSocial media marketing for small businesses

source: Constant Contact Small Businesses Then & Now study

10%

2008

% of small businesses using social media marketing

ruleofthumbbiz.com6

Then vs. nowSocial media marketing for small businesses

source: Constant Contact Small Businesses Then & Now study

87%

2013

% of small businesses using social media marketing

ruleofthumbbiz.com7

What you do have is powerful

Loyal, happy customers

An excellent experience

Interesting and important things to say!

8

Agenda

Why use social media?

The top 5 social networks

Get started today

Why use social media? | Top 5 social networks | Get started today


Your competitors are social

Nonprofit

93%

Source: Nonprofit Social Networking Benchmark Report

86%

B2C

Source: Uberflip

87%

B2B

Source: Clearpoint Agency


It influences decisions

55%

Source: Fedelta

share purchases on social networks

68%

Source: MDG Advertising

learn more about a charity if they see a friend posting about it

74%

rely on social networks to guide purchase decisions

Source: Fedelta

12


Engagement is the new word of mouth

13


ENTICE to stay in touch

ENGAGEPeople

Engagement drives SOCIAL

VISIBILITY

Provide a “Wow!”EXPERIENCE

15

Top 6 social networks

Which social media? The top networks

Facebook

Pinterest

TwitterLinkedIn

Google+Instagram

16


Facebook

All

Primary Audience

Useful, interesting, informative

content

Looking For

Sharing text, photos, videos and

reaching a large audience

Best For

B2B, B2C, nonprofit

Used By

17


Facebook

18


LinkedIn

Business

Primary Audience

Industry news, tips, solutions

Looking For

Sharing thought leadership

Best For

Mostly B2B

Used By

19


LinkedIn

20


Twitter

Young adults

Primary Audience

News, brand updates, trends

Looking For

Sharing news, and original and

curated content

Best For

B2C, nonprofit

Used By

21


Twitter

22


Pinterest

Women, foodies, crafters

Primary Audience

Photos, videos, products, tips

Looking For

Sharing visual content for products,

how-to, e-books

Best For

B2C

Used By

23


Pinterest

24


Instagram

Young Adults

Primary Audience

Photos of People & Products

Looking For

Sharing visual content for products,

adding links to website, blog

Best For

B2C

Used By

25


Instagram

26


Google+

Men, students, software developers

Primary Audience

Links, photos, video, news, blog

posts

Looking For

Increasing your searchability and

expertise

Best For

B2B, B2C, nonprofit

Used By

27


Google+

28

Facebook LinkedIn Twitter Pinterest Instagram Google+

AllBusiness

FocusedAll

Mostly

Women

Young

Adults

Mostly Men

IT & Mktg

Sharing,

text, photos

& links

Sharing

news,

product info,

testimonials

Sharing text,

news,

photos &

links

“Pinning”

photos,

videos &

images

Photos

of people

& Products

Sharing,

text, photos

& links

Engage

Increase

Visibility

Large

Audience

Thought

leadership;

Groups

and

Comments

Retweets,

Influencers

&

Reputation

Building

Sharing

products,

how-to/tips,

e-books,

Ideas

Link to

products or

website,

Likes &

Comments

Better SEO

& Reputation

Building

Break Time


30

Start with Facebook

Get started today

Tip 1:

32

Page vs. profile

Facebook.com/pages/create

Fill out info

Add logo and cover photo

Create your page

Get started today

Tip 2:

33

Email marketing

In your store/office

Website

Events

Business cards

Tell people you’re there!

Get started today

Tip 3:

34

50% 30% 20% rule

Use the 3 questions

Ask your audience

Start posting

One week of Facebook posts

Friday

Time: noon

Fun fact!

Monday

Time: morning

Monday

motivation

quote

Tuesday

Time: noon

Did you

know?

OR

Check out

these tips

Wednesday

Time: morning

Fill in the

blank

Thursday

Time: afternoon

Having a

sale this

weekend!

Glass of wine(celebrate!)

36

Save Time with Simple Tools

Free and Low-Cost Tools can help

Beyond scheduled posts, set up searches

Monitor what others are saying

3-5 times a week, 20 minutes at a time

37

Get More Followers

Follow your best customers & Engage them

Add Social Links to Everything

Your Email Signature

All Marketing Campaigns

Deals & Special Offers

Again, make it easy to share

38

Run A Social Campaign

Like-Gated Content

Free Download

Discount / Offer

Don’t offer it anywhere else

Use email to get more traffic, visits and likes

Make it easy to share

39

Summary

Decide which Social Sites are right for you

Just beginning? Start with Facebook

Schedule out your posts, plan weekly

20 minutes, 3-5 times a week

Make it easy for people to find & friend you

Consider running a social campaign

ruleofthumbbiz.com

GROW Nebraska is about promotion and awareness of Nebraska products and services.

Janell Anderson Ehrke

P.O. Box 7

Holbrook, NE 68948

888-GROW-NEB (476-9632)

[email protected]

www.grownebraska.org

Heidi Garvin

402.742.3121

[email protected]

www.grownebraska.org

Like Us

Follow Us

Add Us to your Circles

Connect With Us

Follow Us

Pin Us

GROW Nebraska

mailto:[email protected]

http://www.grownebraska.org

mailto:[email protected]

http://www.grownebraska.org/

What Really Works To Market Your Business?

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