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What Really Happens Behind the Advertising?

What is Advertising?

Advertising is a way for companies to convince you that their product is good so that you buy it. Advertising is on t.v., billboards, internet, clothing, radio, stores, etc…

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What is Advertising Propaganda?

Propaganda is a way for

advertisers to influence

the buyers decisions.Companies usepropaganda to try andchange the way youthink what they thinkabout their product.

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Product Placement Product placement is when companies put their product in a movie, music video, T.V. etc….to make you want the product without it being an actual ad for that product. In music videos companies will not say buy Pepsi™, they will just have a celebrity drink or carry it around. Example: When 50 cent made a song about his new G-unit Reebok™ shoes.

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Targets

Companies target people ages 12-24.

Companies think people in this age group will buy there product. They also have lots of money to spend on classifieds, marketing and promotion.

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Length of commercials

An average commercial is around 30 seconds or less. If it is too long, people will get bored of it and not want to watch the commercial.

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Selective Editing Selective Editing

is when companies sell their product but only showing the good things that can happen when you have this product.

Example: Sport equipment companies will promote only the good catches and the perfect throws.

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Put Downs

Put downs are when companies put down other companies by saying that their product works better and it is the best one etc….Example: “Charmin™” the toilet paper company always puts down other toilet paper companies.

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Star Power

Star power is when companies use celebrities to sell their products. The buyer thinks that if a celebrity has it so should they.

Example: Pepsi™ uses Britney Spears in their commercials.

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Facts and Figures

Facts and Figures is when companies use facts, figures,statistics, etc… to make their product seem better.Example: Pepto Bismol always says “Work

10 times faster than leading brands.”

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Ideal Kids

Ideal kids are when the family seems perfect,they look good and act perfect, never get in fights, etc.Example: Gap™ always makes the kids look good in all the clothes they wear.

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Sounds good

Sounds good is when companies use catchy tunes to help sell their product. Example: “We all know were the rainbow goes into a Pot of Gold”.

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FORD

Ford is a good example of advertising techniques. They use the star power technique by using Wayne Gretzky (a famous Canadian hockey player) as their spokesperson. They also have a very catchy tune. “Built for life in Canada.”

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Thank You

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