What Next for Content? : Social Media Week London 2011
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Transcript of What Next for Content? : Social Media Week London 2011
SOCIAL MEDIA WEEK LONDON : : 2011
ICROSSING
What next for content?
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Content at the centre of online marketing
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Brands compete in attention markets
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The Heath-Robinson School of digital strategy
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Content should be represented throughout the planning process
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From research...http://goo.gl/TifxW
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Content is the organising principle of brand marketing online http://goo.gl/n8PsT
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For some brands it should be the only thing they do online.
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On-site|off-siteBuild|CreationCreating|Curating
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EDITORIALMindsetProcesses Distribution
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THANK YOU
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