What Makes Top Business Blogs So Freakin’ Successful?

A publication of

It’s the question every blogger wants to know the

answer to.

So we’ve decided to reveal some data-backed blogging secrets.

HubSpot, SimilarWeb and BuzzSumo joined forces and dug into some incredible data.

We explored characteristics of the top 10 blogs as ranked by HubSpot’s InboundRank tool…

…and compared them to the blogs in the 11-50 category.

The result?

Free Report [+Bonus Cheatsheet] The Secrets Behind A Top 10 Business Blog

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Here’s a sneak-peak 5 of the

most mind-blowing secrets we uncovered…

Social Media

On average, the top 50 blogs get less than 7% of their total traffic from social media.

% of Traffic Generated by Social Media

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The top 10 business blogs have 5X more Twitter followers than the rest of the sites ranked between 11 and 50. That figure is even higher on Facebook.

Average Number of Social Media Followers

Twitter Facebook

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Search

Those ranked outside the top 10 receive 46% of their traffic from search; those in the top 10 receive 49% of their traffic from search.

% of Traffic Generated by Search Engines

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For those blogs in the top 10, the majority of traffic (87%) comes from non-branded search. This figure is far less for blogs in the 11-50 category.

Branded Vs. Non-Branded Search

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Content…

Average Shares by Content Type

“List” and “how-to” type content is the best-performing type of content.

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Monthly Average of Articles Published

Blogs ranked inside the top 10 are publishing nearly 8 times more content than those blogs ranked from 11 to 50.

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Download the full report and learn even more secrets that will help you make your business blog more successful.

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