What makes saks special - After 40 years Saks is the UK's fave hair …€¦ ·  · 2014-11-11Saks...

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WHAT MAKES SAKS SPECIAL © Saks Hair Holdings Limited

Transcript of What makes saks special - After 40 years Saks is the UK's fave hair …€¦ ·  · 2014-11-11Saks...

What makes saks special

© Saks Hair Holdings Limited

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Saks is the UK’s leading hair and beauty franchise group with an award-winning, nationwide network of salons on the high street and in health clubs. Saks is also renowned as an international leader in hair and beauty education.

The company’s philosophy is as follows:

“We are a special kind of organisation because we help transform the way our customers look and feel.

We make them feel special. By looking better they feel better, more confident and inspired to be the very best they can be.”

Founded in 1974, Saks has a proven track record in successful

franchising, building a nationwide franchise network and

establishing the Saks brand name as one associated with quality,

professionalism and expertise. As franchisor, Saks has full British

Franchise Association endorsement and approval. In 2008, the

Saks network grew internationally, opening in Dubai, with

further international salons recently opening in Mumbai.

Pioneers not followers

Saks has won numerous awards over the years, including:

n UK’s Best Training Provider, awarded all grade ones by the Adult Learning Inspectorate for providing outstanding training and awarded Beacon Status by the Minister of State for Lifelong Learning. This mean Saks is recommended as a benchmark for educational best practice across all industries

n Nationwide Salon Group of the Year (Hair Magazine Awards, voted by the consumer)

n Sapphire Awards For Franchising Excellence, scooping Best Corporate Marketing, Top Training Scheme, Best Local Marketing and Top Training and Development Awards

Saks provides an established business format to its franchisees,including brand name and values, comprehensive supportsystems, business expertise and training – all critical to thecompany’s success. A comprehensive career plan and education programme are provided to each salon team member to ensure quality remains consistently high throughout the network – whether through delivery of service, customer care or brand experience.

award winners

saks is a rare combination - all the Power of a big national business, all the friendliness and community- feel of a small family comPany. the saks PhilosoPhy is simPle - it’s all about success

AlAn RichARdson

GeneRAl MAnAGeR, l’oRéAl PRofessionnel

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Saks aims to transform the way our customers look and feel, each and every day, making sure clients leave our salons feelinga million dollars. Whether it’s a cut, colour or beauty treatment, Saks’ experts get to the heart of what it is clients want to achieve. The result? They walk out feeling more confident, more beautiful and, thanks to our tips, more able to recreate their special look day after day, at home.

Services include:

n Award-winning hairdressing, including signature cut and colour collections

n Advanced corrective skin treatments, using a combination of electrical therapies with advanced cosmeceutical products and skin peels

n A wide range of face and body treatment including anti-ageing facials and wonderful massage treatments

n Injectables clinics, specialising in aesthetic, cosmetic procedures

n Permanent hair reduction, using the revolutionary Intense Pulsed Light hair removal system

n Self tanning and sunbeds

n Beauty essentials – including waxing, eyes and nails

n Saks to Go – gift vouchers and homecare products, including Saksessories styling tools

Saks is renowned for the highest standards of customer care, winning many industry awards. Offering outstanding, individual service is key to the brand philosophy

Customer care training is included in the compulsory company induction at the Saks Academies. Training in communication and role play helps to build confidence, awareness and skill. Saks company policies assess every aspect of a client’s journey through a Saks salon and provide measurable standards as a guide to salon and individual’s progress.

The Saks client promise guarantees the company’s passion for customer care ensuring that clients are made to feel special:

OUR SPECIAL PROMISE TO YOU

At Saks we have one simple objective... to deliver a special experience for all our customers.

Our in-salon experts will be attentive to all of your needs, offering you genuine and individual advice with the aim of helping transform the way you look and feel.

Our salons will be welcoming, professionally managed and maintained to the very highest, quality standards that you expect from Saks.

The customer service team, based at Saks HQ, provides a helpline for enquiries and a mystery client programme to ensure standards are maintained throughout the network.

saks offering

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Saks’ educational practices have been acknowledged as outstanding, resulting in the ultimate accolade, being awarded UK’s Best Training Provider with Beacon Status.

Talented educators nurture and grow our students to strive for exceptional results - because what Saks teaches is special. We combine training with classical skills and brand new techniques, the cutting edge with the commercial and management with customer skills. We offer superb training to build successful salon businesses and careers, whatever your discipline.

Fast-track full time, evening and weekend hairdressing, barbering and beauty courses for beginners are presented by world renowned educators at the Saks Academies in London, Darlington and Glasgow. These courses require no previous hairdressing or beauty experience and enable delegates to obtain nationally recognised qualifications, NVQ Levels 2 and 3, and popular Saks diploma, in just three to six months.

In constant demand for shows, seminars and session styling, the Saks Art Team’s educators regularly travel the world, inspiring international audiences. International groups are the mainstay of the Saks London Academies student intake, with groups from Taiwan, Greece, Mexico, Russia, Ukraine, Hungary, India, Malaysia and Italy visiting Saks Academies for hairdressing education and motivation.

The Art Team’s session styling skills are second to none, and they are regulars at London Fashion Week, styling looks for the catwalk, and for magazine photographic shoots and front covers.

educate to motivate

saks’ beacon status is an examPle of all that is dynamic about the

further education system. saks achievements should insPire others.

Bill RAMMell, MinisteR foR lifelonG

leARninG, fuRtheR And hiGheR educAtion

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Saks is committed to education and career planning for every team member. A comprehensive career plan is provided from trainee to franchisee. The Saks Education Programme is provided for all new team members, covering Saks history and philosophies, signature techniques, customer care and company policies.

Fast-track management training for franchisees and managers covers the day to day running of the business, including financial know-how, Saks computer package, team-building, recruitment and health and safety manuals and dvds support the education programme. Saks education is aimed at helping the franchisee drive salon turnover and is delivered to an exceptional standard.

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An education with Saks is recognised as one of the best in the business. And as one of the UK’s top training

providers, it’s easy to see why thousands sign up to learn with the company every year. Whether you’re just starting out in your hair and beauty career, looking to improve on what you already know, or want a complete career change, Saks has something for you.

Saks academies Saks Academies are the place to be for fast-track courses in hairdressing, barbering and beauty therapy. They cater to the needs of people looking to progress their career in the industry (from Level Two to Three) or for those that are looking for a complete change of vocation. Internationally inspired educators lead the classes in state-of-the-art surroundings that have been designed to feel like real salons. And in just 10 weeks’ time, you could be heading off to a brighter future with recognised NVQ qualifications.

Saks offers full-time study as well as evening and weekend options at four bespoke academy facilities based in London, Glasgow, Darlington and Cardiff.

When trained by Saks, industry professionals learn much more than the technical side of hair and beauty. They also learn how to make every client feel special and give them the confidence that only comes from being transformed by a true professional.

For further information call London Academies on Tel: 0845 026 0826 or E: [email protected], Glasgow Academies Tel: 0141 332 3122 or E: [email protected], Darlington Academies Tel: 01325 341 621 or E: [email protected] or Cardiff Academies Tel: 02920 345 194 or E: [email protected]

Saks art team As far as hairdressing goes, teams don’t get much more talented than the Saks Art team. The talented hairdressers involved are responsible for delivering award-winning inspiration that’s always on trend.

They are in demand for shows, seminars, educational events and styling for catwalk and TV all over the world. But wherever they are, you can rest assured that they’re delivering Saks’ head-turning hair.

Students can train with the Saks Art Team in a whole range of short courses including SS and AW trends, Simply Saks, Simply Barber, Simply Dresser and Advanced Dresser. Plus, the Art Team is also available for exclusive hire and can deliver in-salon training on request.

The Art Team courses are high energy, bursting with inspiration to get the attendees’ creative juices flowing. Ideal for hairdressers of all levels or hairdressing professionals seeking to fulfil Continuing Professional Development (CPD), they are essential for those who are serious about their future.

For further information Tel: 0207 395 3624 or E: [email protected]

Saks apprenticeships Saks’ apprenticeship training isn’t just about teaching trainees technical skills - it’s about showing them how to really connect with clients and how they

think and feel about themselves. It’s a combination of technical excellence with customer empathy that sets Saks apart and gives clients total confidence.

Saks is one of the UK’s best training providers with high achievements rates - not just among its own salons, but within many others across the country too. It teaches apprentices in the salon itself so trainees receive hands-on real-life learning from the outset and end up with recognised NVQ qualifications. Moreover, there are advanced apprenticeship schemes on offer too including African Caribbean, Barbering, Hairdressing, Customer Service, Retail and Beauty Therapy.

Adding an apprentice to your salon team is an investment. A good apprentice is someone who’s keen to learn and who’ll be a real asset to your business once they’re fully up to speed on how you work. Saks makes this all about you. Its team trains at your salon so your apprentice learns how you want things done.

For further information Tel: 01325 341 605 or E: [email protected]

Saks.co.uk

TRAINING PROMOTION

Saks Education

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award-winning marketingSaks marketing has won several awards, including Best Corporate Marketing Campaign at the Sapphires Awards for Franchising Excellence, as well as winning the beauty industry’s Marketing Strategy Awards for three consecutive years, plus creative marketing was a principle factor in Saks winning the HSBC Franchise Award for two consecutive years.

Intergrated consumer campaigns ensure Saks is a nationally recognized brand and household name. Campaigns aim to increase exposure, working on many levels, including:

n Building the brand

n Reinforcing brand messages and trends via strong, impactful images

n Driving traffic to saks.co.uk for further information and seasonal promotions, and to salons for the Saks experience

n Keeping Saks in the eye of potential staff, the media, celebrities and the industry, through extensive PR

n Increasing loyalty through e-communications to our extensive customer database

n Reinforcing the brand to Saks people, instilling ‘brand evangelism’

A series of print templates are provided, through an on-line print ordering system and salons are encouraged via marketing e-communications and their Business Development Manager to group together and continue to brand-build on a local level. Franchisees can call off marketing material and personalise accordingly, whilst adhering to brand guidelines and standards.

Reader Offer

Now that you’ve followed the tips in our Body Special, celebrate the new

you with a brand new look. We’ve teamed up with Saks Hair & Beauty salons to offer Marie Claire readers a 25 per cent discount, valid until 31 May 2011. Choose from a cut, colour or even a beauty treatment and receive an expert consultation. Simply show this page when you arrive for your appointment. Visit saks.co.uk or call 0845 678 0290 to find your nearest salon.

Terms and condiTions discount is valid in participating saks salons on selected days on selected hair and beauty services until 31 may 2011. not valid on homecare, gift vouchers, UV tanning or clinics and cannot be used in conjunction with any other offer. services and staff availability may vary from salon to salon. mention offer at time of booking and bring this page to the appointment. only original versions of this page will be accepted – photocopies are not valid. only one discount per person, per appointment. no cash alternatives will be offered.

Save 25% On A New Hairstyle At Saks

JUNE 2011 MARIE CLAIRE <#R#>

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Congratulations! Now you’ve set a date for the wedding day of your dreams, you’ll have your work cut out over the next few months

deciding on the perfect W-day hair and the most magical make-up to wow everyone at your dream celebration. Luckily, with salons nationwide, Saks can help you look your most beautiful, with an amazing 25% off your first haircut and colour, or beauty treatment at participating Saks salons.

Not sure how to find a style to suit your dress? The hair experts at Saks have the experience to advise you on the perfect cut or the ideal colour for your look. Or ask the beauty therapists to help make you bridal-gorgeous with one of the many spoil-me treatments on offer.

Brides-to-be can choose from a facial or body treatment, brow-shaping or beautiful make-up, a manicure, pedicure, golden spray tan, waxing and even IPL permanent hair reduction*. The choice is yours and, as every bride-to-be knows, there’s nothing more relaxing than a pampering treat when you’re rushed off your wedding-planning feet!

All you need to do to take advantage of this brilliant 25% discount is to make a booking before 6 February 2012. To find your nearest Saks salon simply visit saks.co.uk and prepare to look like a beautiful bride!

Find your dream cut or colour, or treat yourself to a facial, manicure or tanning treatment, with 25% off at Saks

TERMS & CONDITIONS1 Offer available to new and existing clients for bookings made between 1 January 2012 and 6 February 2012 only. 2 Valid with selected staff on selected days at participating Saks salons. 3 Cannot be used in conjunction with any other offer. 4 Services may vary from salon to salon and are subject to availability. Ask about bridal hair trials when you contact your nearest participating Saks salon. 5 Mention offer at time of booking and bring page to appointment. 6 Only original page will be accepted – photocopies are not valid. 7 Only one redemption per person. 8 No cash alternatives. 9 Contact your local salon to find out if they are participating.

Save 25% on a hair or beauty treat at SAKS

You & Your Wedding offer

FREE FOR EVERY READER SAKS.indd 232 02/11/2011 10:27

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Public relations continues to play a major part in Saks’ marketing strategy as an excellent route to communicate the Saks people behind the brand – essential to Saks’ renown for expertise.

PR focus is coupled with key national promotions throughout the year, inviting consumers to enjoy Saks services. National PR and online activity is supplemented by salons’ marketing on a local level.

Saks online continues to be a major focus developing the Saks website and introducing new initiatives. Feedback to the site is good, with ‘user-friendly’ often quoted. Investment in the site capitalises on the fact that more Saks consumers look for salons online than via any other route.

The Saks e-commerce site, Sakstogo, provides an online shop for Saks products - Saksessories styling tools, gift vouchers and styling and skincare products.

i love saks hair straighteners - they get really hot so they create that sleek, shiny, sharP look.

GeRi hAlliwell

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Saks is passionate about ‘harnessing the team behind the brand’ and sustaining the brand’s enviable culture. Every opportunity to get across Saks messages, vision and greatness internally is exploited.

Network Group Meetings for franchisees take business planning to a new level, launching exciting company direction and initiatives to franchisees.

The Saks Awards motivate and educate individuals and teams, helping to drive business for the months following.

Saks work parties involve franchisees and HQ personnel assessing different areas of Saks’ business, ensuring Saks continues to exceed expectations.

Saks’ intranet platforms key brand strategies and news to franchisees and salon teams, including the latest in hair, beauty and business, which are reinforced via internal e-communications. The intranet, known as ‘Saks People’ also acts as a resource centre for marketing and training literature, and key suppliers take advantage of the site to communicate key messages to the Saks network. All in all, the intranet and internal e-communications act as a one-stop-shop for all things Saks.

internalcommunications

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Saks company culture is unique. Saks people have a passion which infuses the client. Saks has never embraced an ‘it’s cool to be rude’ culture – unfortunately all too common in the fashion industry. Quite the opposite, Saks people are genuine, embracing professionalism and friendliness and it continues to be Saks’ number one priority to exceed the standards that set the brand apart – fabulous hairdressing, advanced beauty and outstanding customer care with the ultimate aim of making each and every customer feel special.

saks community

saks has vitality. they encourage their PeoPle to comPete and then show them how to win!

siR BeRnARd inGhAM, PResident of the BRitish fRAnchise AssociAtion

contact saksHQ55-59 Duke StreetDarlington, County DurhamDL3 7SD, United KingdomTel +44 (0)845 678 0290 Email [email protected]

London AcAdemies4-10 Tower StreetCovent Garden, LondonWC2H 9NP, United KingdomTel +44 (0)845 026 0826Email [email protected]

nortHern AcAdemies55-59 Duke StreetDarlington, County DurhamDL3 7SD, United KingdomTel +44 (0)1325 341 621Email [email protected]

scotLAnd AcAdemies37 Bath StreetGlasgow, G2 1HWScotland, United KingdomTel +44 (0)141 222 2662Email [email protected]

APPrenticesHiPsSaks Education Ltd 66 Duke Street, Darlington, Co DurhamDL3 7SD, United KingdomTel +44 (0)1325 341 605Email [email protected]

www.sAks.co.uk