Digital Marketing

Digital MarketingWhat makes it necessary to incorporate Mobile in Digital Marketing?

6 Reasons Making Digital Marketing Necessary With MobileMobile An indivisible part of our livesPeople spend more time with their Mobile Much of emails are opened on MobileRich Media and Mobile go hand in hand Social Media gained much popularity with Mobile Affordable with low competition

1 - Mobile An indivisible part of our lives

Recently Pew Internet Group has reported that smartphone users in America are more than those who dont use.

Smartphone UsersNon-Users

According to a prediction by eMarketer half of the worlds population will be having smartphones by 2018 therefore, marketers should be ready for future accordingly. The world is just 12% away from touching the highest 2 billion number of smart phone users. Mobile marketing has very good scope in India as it stands in the list of smart phone users after China and US leaving behind Japan and Russia.

2 - People spend more time with their Mobile

A report by mobile statistics says that users spend more time staring their mobile devices than television.It is assumed that users spend approximate weeks of their lives every year with their mobile.

3 - Much of emails are opened on Mobile

According to a report by Experian more than 50% emails were opened in mobile devices in the last quarter of year 2014 most of such activities took place during users non-working hours.

It is also enthusiastic to know the stats shared at Google/TechCrunch developer conference in May 2015 that 75% of 900 million Gmail users check their emails on mobile devices.

4 - Rich media and mobile go hand in hand

Marketers would like to include mobile marketing by perceiving the fact that 50% of all mobile activity included mobile video in 2012 and the number increased to 55% reported by a technology company Cisco.

5 - Social media gained much popularity with Mobile

The time of engagement rose to 65% more by Android and iOS users above 18 years of age than they did just 2 years ago.The engagement rose with social media apps according to Neilson. Total time spent with social media apps is more than 30 hours a month.

6 - Affordable with Low Competition

According to a poll conducted by ChiefMarketer.com 40% marketers said that they never used mobile marketing.10% considered it a weekly tactic. So, the marketers who have considered it a highly expensive and technical marketing strategy and have scared of the high competition laid by industry giants should consider it now.

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