What Makes a Price Increase Seem Fair

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. What makes a price increase seem "fair"? Maxwell, Sarah Pricing Strategy & Practice; 1995; 3, 4; ABI/INFORM Global pg. 21

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What makes a price increase seem "fair"?Maxwell, SarahPricing Strategy & Practice; 1995; 3, 4; ABI/INFORM Globalpg. 21

Page 2: What Makes a Price Increase Seem Fair

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