What kind of media institution might distribute your media product and why?

Institutions

I have researched many different media institutions to decide upon a suitable one which would distribute my

own music magazine.

Where to buy my magazine• As my magazine genre is alternative, I think the

magazine should be sold in shops which correspond to my target audience.

• This would mean that my magazine should be available for young people aged 16-25 in shops like Urban Outfitters and niche small shops which sell the likes of vinyls and tapes.

• I would also suggest that my magazine should be available online to order for subscription, or to just read it in general. I think that this would be beneficial as it will be made available to a much larger audience.

Large Institutions:

They tend to produce media that has a large audience and therefore will need to be distributed to a wide

variety of people

Bauer • Bauer are a large European based media company that manages a portfolio of magazines, digital products, radio and TV stations in local markets across the world.

• Bauer produce magazines such as Q and Kerrang, this makes them strong contenders for my own magazine because they are experienced with music magazine publishing.

Q Magazine

Circulation:48, 353 (Jan- Jun '14)

Readership:339,000 (Jan-Dec '13)

Time Inc.• Time Inc. is an American

New York-based publishing company.

• It publishes over 90 magazines, most notably its namesake, Time.

• Other magazines include: - Food & Wine- People- InStyle- Entertainment Weekly- NME- Marie Claire

UNCUTUncut was launched in May 1997 as "a monthly magazine aimed at 25- to 45-year-old men that focuses on music and movies“

According to IPC Media, 86% of the magazine's readers are male and their average age is 37 years

Uncut's contents include lengthy features on old albums, interviews with film directors, music and film news, and reviews of all major new album, film and DVD releases.

Its music features tend to focus on genres such as Americana, rock and alternative country.

Uncut's monthly circulation has dropped from over 90,000 in 2007 to 56,223 in the second half of 2013

Future Plc• Future publishes more than 180 magazines in fields such as video games, technology, automotive, cycling, films and photography.

• Future is the official magazine company of all three major games console manufacturers.

• It is a constituent of the FTSE Fledgling Index.

GUITARIST

Combined Circulation:

24,659

Total Average Net Circulation/Distribution (Print):

23,000

Total Average Net Circulation (Digital Edition):

1,659

News Corp•News Corporation

(officially trading as News Corp) is an American multinational mass media company, formed as a ‘spin-off’ of the former News Corporation, focusing mainly on newspapers and publishing.

VOGUE AUSTRALIAKey Facts:

Readership:449,000

Circulation:51,677

“Vogue Australia provides a targeted publication for those seeking smart, savvy and stylish females. Reaching more than one million people every month across a range of platforms, Vogue Australia’s readers are highly engaged and loyal, with the majority likely to return to the website or purchase next month’s edition.”

(News Corp don’t distribute any music magazines)

Republic of Music

• Republic of Music are one of the UK’s leading sales, marketing and distribution companies offering comprehensive and innovative worldwide physical and digital distribution.

• They have worked with the likes of Disclosure, You Me At Six, The Black Keys, M83, Sam Smith, Mazzy Star, Neneh Cherry, William Onyeabor, The Fratellis, Deaf Havana, Moderat, Fatboy Slim and many more.

CLASHFirst published in 2004

Target audience 18 – 35 year olds

Average success rate of 50,000 readers a year (2013)

Clash is a popular music and fashion magazine and website based in the United Kingdom.

The brand's content alternates between modern bands such as The Horrors, Florence & The Machine and Jamie xx as well as hip-hop artists like DJ Shadow, Kanye West and Beastie Boys, who have all had cover spots in recent issues.

It concentrates on music and fashion, and often their effect on surrounding culture, as well as film and technology.

My Decision…• Having looked at quite a few different media institutions, I

have decided the one that would suit my magazine the most would be ‘Republic of Music’

• I have chosen this institution over the others as this company is more independent than the rest, which matches the style of artists featured in my magazine.

• They also work closely with independent labels to sell, market and distribute their releases to help maximise their sales potential in the UK.

• I think this would benefit my own magazine as they are experienced and successful, whilst also being considerate of the music – choosing artists with talent over money.

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