What kind of media institution might distribute your media product and why?

The Source is a United States-based, monthly full-color magazine covering hip-hop music, politics, and culture, founded in 1988. It is the world's second longest running rap periodical, behind United Kingdom-based publication Hip Hop Connection. The Source was founded as a newsletter in 1988. The current president of the publication is Jeremy Miller. From humble beginnings, the Source had grown into one of the largest and most influential hip-hop publications in the United States .It had even grown to the point of being called "The Bible of Hip-Hop.“

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. Issued quarterly, the magazine's target demographic is predominantly young, urban followers of hip-hop culture.

If I was publishing my magazine, I would be looking at having it published by the publishers of similar magazine like The Source, which is by the John Lewis Partnership. However, I may opt against this as their main product are food and clothing. I may also look at the producers of Vibe, which was founded by music producer Quincy Jones, has had success in targeting young. Urban followers of hip-hop culture.