What kind of media institution might distribute your media product and why?

What is a media institution?Institutions are businesses that produce, regulate and structure media products such as magazines and radio channels. They are devoted to the promotion of a particular cause or program such as a magazine. A few examples of media institutions are the BBC and BSB and Development Hell Ltd. The BBC are involved in production, marketing, distribution and (self) regulators. BSB or otherwise known as Sky are competitors to the BBC as they do the same things as them. Bauer are magazine publishers but are part of a bigger company, this part of the company are the magazine publishers. Development Hell Ltd are also magazine publishers. Here is links to all of the previously mentioned media intuitions: http://www.bauermedia.co.uk/home , http://www.bbc.co.uk/ , http://developmenthell.co.uk/ , http://www.sky.com/ .

The media institution I would want to publish my magazine

The media institution that I would want to publish my magazine would be Bauer as they are a very big, well known company with lots of magazines that target various segments of the market including some very niche markets such as fishing. They publish products such as magazines, radio stations, TV channels and websites. They are in charge of some very big magazines. Their portfolio features a wide range of different categories which are Women's, Men's Entertainment, Men's Lifestyle, Equine, Gardening, Transport, Football, Golf, Pets, Angling, Motorcycling, Motoring, Automotive B2B, Outdoor, Photography, Lifestyle, local Radio, Other Local Radio, National Broadcast, Ticketing & Charity. Their portfolio covers a very wide range of markets which shows the diversity of the company and means they must be highly successful as they own over 80 magazines. Some of their magazines are read by up to half a million people so it would be a good company to choose to publish my magazine. My magazine would fit into this companies range as it doesn’t have anything like my style of magazine. It would be the only magazine of its style so it’s more likely that they would want to publish my magazine as they haven’t got anything like it already.

My magazine cover alongside some of Bauer’s covers

Expansion of my productI feel I could expand my magazine a great deal. I could develop a website for it with extra news on and more pictures. I could have a radio station that would play dance music and news on the music genre. I could also sponsor a stage at a dance music festival such as Creamfields. These would all appeal to my audience as I am trying to appeal to people that like to be up to date with the latest technologies so they would want to check the website and listen to the radio. They would also be likely to attend music festivals as they have a disposable income so would be willing to spend money on festival tickets. If my magazine became big enough I could develop merchandise which could be sold on the website. Also a range of clothes as I am aiming for people with an interest of fashion and keeping up to date with the latest trends. All this would expand the magazine and make it become a brand instead of just a magazine. Bauer would be a good publishing company to do this sort of thing with as they own magazines with websites and radio stations so they have experience with the development of a magazine.