What kind of media institution might

distribute your media product and why?

I think IPC media would be the best to distribute my music magazine. I think this because it’s a popular media institution and distributes music magazines such as ‘NME’ and ‘Uncut’. As my magazine is targeting a different audience and genre I feel the magazines wouldn’t be competing against each other. As the company distributes well known music magazines it means the company has the experience and may have consumers interested in my magazine. By selecting a popular company will give my magazine a good chance of a consumer being interested in my magazine.

I also think Bauer Media would be a good media institution to distribute my magazine. The company distributes popular music magazines such as ‘Kerrang’, ‘Q’, and ‘MOJO’. As Bauer Media doesn’t distribute a magazine similar to my magazine consumers may be interested in my music magazine. As the company deals with popular music magazines it means the company has experience and reaches to a big audience.