WHAT KIND OF MEDIA

INSTITUTION MIGHT

DISTRIBUTE YOUR

MEDIA PRODUCT AND

WHY?

BY FAYE

RYDER

WHAT IS AN INSTITUTE?

A media institution is an established, and often

profit based organization, that deals in the

creation and distribution of

advertising, entertainment and information

services.

It helps in gathering information, and

perceptions about different groups of people

and their originality.

MY MAGAZINE - DISTORTED

For this project I created a magazine that would be themed and targeted at an audience aimed 16-25, males and females and within the Rock/ Indie Category. When developing and writing my market research blog I researched many different magazines with different age categories, genres and target audiences

When I started to produce my magazine and develop my magazine, I decided that the main 2 magazines I wanted to take ideas and develop on were Kerrang Magazine and NME, these magazines are highly professional and have a strong place within the media industry and have a strong reputation for their information, graphic design, structure and profit generation from their target audience.

NME is more and Indie Rock a magazine and Kerrang is more generally themed on Rock Music, when creating my magazine I decided I wanted to combine the 2 genres together and bring something potentially new to the media industry and give a more varied and special media product to my indented target audience, so that Rock and Indie Music loves with enjoy my magazine and not only enjoy but will become frequent readers of my magazine and this will ultimately lead to generation of more profit and a strong reputation of my magazine, DISTORTED, and give a more different perspective of media products within the current media industry.

BAUER MEDIA

GROUP

http://www.bauermedia.com/

Bauer Media Group is

a multinational media company headquartered

in Hamburg, Germany which operates in 16

countries worldwide. Since the company was

founded in 1875, it has been privately owned

and under management by the Bauer family.

Worldwide circulation of Bauer Media Group's

magazine titles amounts to 38 million

magazines a week. I believe Bauer Media

would be a professional Media Institution to

distribute and publish my magazine, the

company distributes magazines such as

Kerrang, Q and Mojo. When developing my

magazine during production, I used influences

of Kerrang magazine is a Rock magazine, one

of the main genres my magazine is based on

and aimed for Rock music Audiences.

BAUER MEDIA

GROUP

http://www.bauermedia.com/

I believe that is Bauer magazine published

my magazine it would become very

successful as I have developed some of the

main codes and conventions from Kerrang.

I believe my magazine would be a more

niche product and its more developed and

challenging other and more different music

magazines in the media industry at the

moment.

My magazine will be different and perhaps

something new for Bauer Media to publish

as their magazines currently in production

are themed and male orientated.

However, my magazine attracts not only a

male audience but females too, therefore

my magazine will attract younger and a

larger and more varied audience.

IPC MEDIA

http://www.ipcmedia.com/

The 2nd Publisher that I would choose to

publish my magazine would be IPC Media.

IPC Media is one of the leading media

institutions in the UK, it’s the publisher of

professional and best selling magazines like

NME and Guitar & Media, NME is one of the

magazines that I taken influence off for my

magazine and is a magazine that is also like

my target audience and the same genre of

music.

26 Million adults in the UK read a magazine

published by IPC Media, so by using them to

publish my magazine, I will have a professional

and well known company to publish and

distribute my magazine.

IPC Media also is within the age and music

genre category as my magazine, when

developing my magazine I used some features

and developed/ challenged some of the codes

and conventions NME used within their

magazines to ensure a successful and

professional magazine overall.

IPC MEDIA

http://www.ipcmedia.com/

IPC Media distribute magazines across the

UK and are known for their professional

reputation, I feel that IPC Media would be

able to produce my magazine as it largely

appeals to my target audiences, NME’s

target audience is for men, aged 18-34, 18-

25 year olds are within my intended target

audience, I took a lot of influence and ideas

and developed ideas from NME

magazine, however I have developed my

magazine by not only developing key

features like mast head, structure etc., but I

have also challenged the codes and

conventions of magazines by not limiting my

intended target audience just to males, I

have varied it between men and women and

not giving a sexist view towards rock music

being a males only music genre.