What kind of media institution might describe

your media product and

why ?

A distribution company that is most likely to distribute my film is

Lionsgate

Lionsgate have produced and distributed mainly thriller movies and horror films. A few films that are similar to mine that they’ve produced are:

• The Cabin in the Woods• You’re Next• Saw• A Love Song for Bobby Long

Lionsgate would then create a marketing routine to help promote the film by creating a buzz amongst the target audience and would launch the film once people know

about it.As Lionsgate is an independent distribution company therefore my film would have quite a small budget of around $8-12mil.

With this budget, awareness of the film would be created through social media sites like Facebook and Twitter.

In addition to this, 3 promotional posters will be released all with highly positive quotes of the film on their to attract the audience to come

and watch the film.

In addition to this, a trailer will be released 4 months prior to the release of the film in the hope that the audience ‘awareness’ turns into ‘I definitely want to see this film’. As a result of this, the trailer will definitely give them a taste of what the film is all about hopefully persuading the audience to come and watch.

For example, just like this poster:

By placing positive quotes about the film that are sourced by well- known newspapers and other media outlets, this persuades the audience to come and watch the film. If these newspapers are claiming that the film is good then surely others will be persuaded by this to come and watch it.