On-line and Social Media Strategy The Personal Brand of Gary Robert Kane.
What is your personal social media strategy?
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Transcript of What is your personal social media strategy?
What is your personal social media strategy?Gene Vangampelaere – Howest @vangampelaere
Why embrace social media?•a low-cost platform to build a personal brand.
•allows you to engage rapidly
•opportunity to learn
Finding the right presence
Personal & Private
Personal & Public
Professional &
Private
Professional & Public
Finding the right presence
Message• I want to keep in touch with
you.Tools• Facebook
Goals• Brand: show commitment to
your relationships• Engage: Strenghten your ties• Learn: keep alert for changes
Personal & Private
Finding the right presence
Message• I am passionate about ideas and
want to share them with you
Tools• Blogs, YouTube, Twitter
Goals• Brand: Become known for your
ideas• Engage: Find new outlets for your
passions• Learn: Leverage others’ ideas and
viewpoints
Personal & Public
Finding the right presence
Message• I am a team player, and I want
to collaborate with you
Tools• Yammer and other corporate
platformsGoals• Brand: Enhance your image at
work• Engage: Collaborate; boost
productivity• Learn: Leverage your
colleagues’ input
Professional & Private
Finding the right presence
Message• I am a competent and growing
professionally
Tools• LinkedIn, Twitter
Goals• Brand: build peer recognition• Engage: Find new opportunities,
show commitment• Learn: boost industry knowledge,
develop yourself
Professional & Public
Social media must-do’s
Google yourself• do it regularly and compare with peers
Protect your identity• Purchase your domain
Create a business profile• LinkedIn
Use what you have a work• Reach out for colleagues
Post public content• Facebook, LinkedIn, Tweet, upload
presentations, …
Risks of an online presence
How to manage your social capital?• Build your audience slowly• be selective about your contactsHow to manage intellectual capital?• Set some guidelines about what
information you can or cannot disclose
• be authenticHow to manage your progress?• Use Google Alerts / Tweetdeck
(free)
https://www.facebook.com/groups/236479409735975/
Yammer.com
• Website: http://www.vangampelaere.be• Twitter: @vangampelaere• Facebook: http://fb.com/gene.vangampelaere• LinkedIn:
http://be.linkedin.com/in/genevangampelaere/
Source: Harvard Business Review, Personal Social media strategy by Soumitra Dutta