What Is Your Intent?
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What Is Your Intent?
It’s about our intent, not yours.
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When people use “search,” their intentis to find something.
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The market’s intent is to get us to come to your site (place).
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Your site tries to trick us into a
transaction, rather than fulfilling
our intent.
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You trick uswith pop-up ads, enticements and
attempts to force usto give you our info.
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Your intent and ours are not in alignment.
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Your intent is to sell.Ours is to be
served with relevant information that fulfills our intent.
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When intents arefulfilled, people
consider that helpful, meaningful and
valuable.
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Helpful, meaningful and valuable are
considered relational and social.
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Advertising isn’t helpful, meaningful, valuable or social.
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Advancing technologies will
change how markets fulfill
our intent.
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And these changeswill create a
new economy.
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An economy fueled by fulfilling intentions.
The Intention EconomyDoc Searls
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“The Intention Economy grows around buyers,
not sellers.
You don't need advertising to make them.”
Doc Searls
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“It leverages the simple fact that buyers are the first source of money,
and that they come ready-made.”
Doc Searls
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“The Intention Economy is about markets,
not marketing.
You don't need marketing to make Intention Markets.”
Doc Searls
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“In The Intention Economy,the buyer notifies the
market of the intent to buy, and sellers compete for the buyer's purchase.
Simple as that.”
Doc Searls
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What is the ROI from Intent?
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The buyer’s ROI is centric to value as defined by
being able to fulfillan intent.
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Value comes fromtime, meaningful
experiences and an exchange of money
for something.
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For sellers to createvalue they have to save buyers’ time, provide meaningful
experiences and/or an exchange for money.
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Sellers get valuefrom buyers who are satisfied withthe experience.
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When value iscreated for buyers
they share the experience using
their media, not yours.
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The buyer’s mediarepresents
conversations on-line and off-line.
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Social technologyhas accelerated the
Power of Conversations
both online and offline.
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Conversations Are Transforming Markets
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People are usingtheir media withan intent to find, create and share.
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Sellers have used their media to
market, advertise and sell.
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“Find, create and share” is different
than “market, advertise and sell.”
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The Difference Between
Your Intent and OurIntent is Purpose!
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The Difference in
Purpose is Intent!
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Your IntentionsDo Not Match
Our Intentions.
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Change Your “Social Intent”
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Help People Find What They Want and Need
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The Intention Economy Will Fuel Changes
in How the Marketplace Operates
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Your Intent is Transparent…
Our Intent WillMake MarketsWork Better
www.socialmediadirection.com [email protected] [email protected]
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The CluetrainManifesto
“Changed How Markets Think.”
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Doc Searls’ New Book“The Intention Economy”
Coming Soon…
Will Change How Markets Behave.