What Is Your Future With Content?
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ConvergeSouth October 11, 2013 Greensboro, NC What Is Your Future With Content? Presenter: Jayme Soulati
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Jayme Soulati, president of Soulati Media, Inc., was keynote speaker for the content track at #ConvergeSouth, Oct. 11, 2013. Her presentation includes the debut of her new book, Message Mapping: How to Sizzle External Communications with a #RockHot Tool for Leaders (available at http://MessageMapping.co); the timeline of a blogger, an invite to a webinar with @Cision on The Future of Content, and reference to a free #podcasting book.
Transcript of What Is Your Future With Content?
ConvergeSouthOctober 11, 2013
Greensboro, NC
What Is Your Future With Content?
Presenter: Jayme Soulati
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Today’s Goal
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On Deck: @Soulati. What Is Your Future With Content?#ConvergeSouth
(74)
Is content marketing overrated, asks @Soulati. Not if your brand is behind
it. #ConvergeSouth Put more than best forward. (20)
Tweet Alert!
The discipline of creating quality branded editorial content across all
media channels and platforms to deliver engaging relationships,
consumer value and measurable success for brands.
Content Marketing Association website
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WHAT IS CONTENT MARKETING?
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WHAT DOES CONTENT MEAN TO YOU?
IT WILL: • Brand you• Enable your growth• Define you as a blogger • Embody your online influence• Define your professionalism• Create your authority
HOW CAN YOU RISE TO THE OCCASION?
• 62% of 3000 marketers said they want to “master” blogging.
• 86% of influential marketers blog consistently
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CONTENT: BLOGGING
1 Social Media Examiner 2013 Social Media Marketing Industry Report 2 Technorati Digital Influence Report, 2013
Get Jon Buscall’s Podcasting Book FREE
• 5-fold increase in marketers as podcasters in 2014
• 24% will add to content marketing strategy
(? New autos, more smart devices, mobile podcasting by Apple)
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Resources.jontusmedia.com/podcast-ebook/
CONTENT: PODCASTING
Social Media Marketing Industry Report 2013, Social Media Examiner
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WHAT CONSTITUTES BLOGGING?
Building Relationships Writing consistently Finding a specialty
Having purpose (goals) Appeal, Authority, Authenticity
Personality Inspiration & Creativity
Giving & Nurturing Teaching Loving it
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TIMELINE OF A BLOGGER – YEAR 1
• Web Design • Plug Ins• Programming• Hosting
IT
• Goals• Branding• Pick a Team
Strategy • Topics• Ed Cal• Posting
Frequency
Content
Pre-Launch
Month 1
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TIMELINE OF A BLOGGER
• Social Shares• Comment Systems• Design• Analytics
IT
• Community• Brand Yourself• Relationships
Strategy • WRITE!• Use Ed Cal• Post Frequently• Social Channels
Content
-1 LAUNCH!
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Uncover remarkable connections to create natural relationships for
strengthened engagement said @Soulati. #ConvergeSouth (20)
#RockHot™ Tweet Alert
Tweet Alert!
WHERE ARE YOU?12
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TIMELINE OF A BLOGGER
• SEO• Analytics• Plug Ins
IT
• Community• Comment all
over
Strategy • WRITE!• Invite guests• Write a series
Content
-1 LAUNCHMonths
1-5
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List.ly
Shareaholic
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TIMELINE OF A BLOGGER
• New design• Best Comment
System• SEO/Analytics
IT
• Build Community• Brand Yourself• Niche & Voice
Strategy • How-to/Tips/Best• Lists & List.ly• No echo chamber• Read! Twist Topics
Content
-1 LAUNCH 1-5 Months 6-12
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IT
Strategy
Content
Analytics
Branding Authenticity
TIMELINE OF A BLOGGER – YEAR 2
How Many Are You Doing Well? How Do You Know?
SOCIAL ENGAGEMENT CONTENT MARKETING
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9 out of 10 kids with dogs agree...
ruining yourreputation ischild’s play!
let trackur monitor your online reputation
trackur.com, social media monitoring without the hassle!(get a month free when you mention the dog)
http://trackur.com?rel_id=16 * *affiliate
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The Happy Friday Series38 Guest Authors
NATURAL CONNECTIVITY
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SlideShare
Blogging Communities
SteamfeedProfessional
Blogger Jayme Soulati
InkyBee
BloggerBeat
TriberrYOU
NO LONGER A BLOGGER OF ONE!
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What Does This Mean?
BLOGGING IS NO LONGER ENOUGH!http://soulati.com/blogging-is-no-longer-enough
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YEAR 3 !
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TIMELINE OF A BLOGGER
• Analytics• Data Insights• Mobility• Digital
Strategy
IT
• Lead Generation
• Monetization• Partnerships• Authority
Strategy • Email Newsletter
• E-book• Specialty Topics• Photo Library
Content
-1 LAUNCHMonths
1-5YEAR
THREEYear
2Months
6-12
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The Blend: Digital Marketing
• Email Marketing• List Building• Calls to Action• Landing Pages• Certification
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• First Book• Self-Published• Hybrid Publisher• Amazon Kindle
Buy This Today!
Psst! Trade you--email for a
book!
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After Book 1: What Happened?
IABC Louisville
& Louisville
Digital Association
Converge South
… ProfNet Twitter Chat
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2,546 views/4 weeks
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Book Two Debut!
MessageMapping.co
E-Book Only E-Commerce First-Timer
Message Mapping: How to Sizzle External
Communication with a #RockHot™ Tool for Leaders
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NO MORE ONE DIMENSIONAL BLOGGING!
#SyndicationAutomation
The Future of Content Marketing
Heidi Sullivan, SVP, Digital Content, Cision
Jayme Soulati, President, Soulati Media
Halloween Thurs., Oct. 31, 20132 p.m. – 2:45 pm ET
You’re Invited to a Conversation…
REGISTER FREE: https://www3.gotomeeting.com/register/150480038
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Hybrid PR Blend: Digital, Social, Content Marketing & Message Mapping for Business
Writing with Verve on the Blogging Journey, April 2013
Message Mapping: How to Sizzle External Communication with a #RockHot Tool for Leaders
October 2013
Buy it: http://MessageMapping.co
Jayme Soulati Soulati Media, Inc.
@SOULATI @MESSAGEMAP
