What Is Web 2.0 - A Primer for Small Business Owners
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Transcript of What Is Web 2.0 - A Primer for Small Business Owners
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WHAT IS THIS WEB 2.0 THING?
John Sutton, Director of Interaction DesignNikki Pampalone, Senior Information Architect
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The first widely adopted web sites were called Bulletin Board Systems (BBS)> Local> Dial Up> News and Information > Message Boards and Chat> Files, Images and Software Downloads> System Operator (SysOp) Hobby
The Internet: a brief history in time
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Web 1.0
> Flat Pages> Sections> No User Contribution> Content Ownership
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Sound like a book?
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Actually less technologically savvy than a book
Printers inserted blank pages and flyleaves into books, so readers can contribute their own words> Scribbled in the margins> Added their own paragraphs and chapters> Writing in books was the norm> Books are portable
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But, Web 1.0 was cool!
> Message reached a world-wide audience> Access for anyone with an internet connection > Designers had a new canvas> Retailers had a new outlet> Non-profits had a new soapbox> Governments could go green
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But, Web 1.0 was limited
> Users could not contribute> Content was exclusive> Designers were limited to pages and sections> Web was not portable
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Web 2.0: Defined
"Web 2.0" refers to web development and web design that facilitates:> Interactive information sharing - User Generated Content> Interoperability - Portability> User-centered design - Designing for User Needs> Collaboration on the World Wide Web - Shared Ownership
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More Flavors than just Chocolate and Vanilla
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Lifestreams & Social Networks
> Your life in bits of data> Personal and/or Professional> Connect with others> Open API, or Closed System> Facebook? Think social, not biz
2002
2002
2004
2005
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Crowdsourced/Aggregated Content
> Leverage the “Wisdom of Crowds”> Working together to find what’s important> News and Information or Task Based
2004
2007
2005
2007
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Location
> Find things near you> Find things that interest you> Let others know where you’re at> Leverage GPS and Interactive Map Tools
20042004
2009
2008
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Multimedia Share
> Shoot it, share it> Steal it, share it> View it, share it
2004 2005
2003
20022004
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Micromedia and Microblogging
> What’s on your mind?> Please limit that to 140 characters!> Connect to customers> Connect with whoever is listening
20072006
2006
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One Web 2.0 application can spawn hundreds
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Open APIs
> Free use and flow of data> Instructions for use> Can use the data for almost anything> Imagination is the only major limitation
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Finally, true mobility
> OneWeb vs. Mobile Web> One Web is winning> Open API spawns thousands of new businesses> Access anywhere – not perfection
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Biggest Data Store?
> Federal, state and local governments> Open Government/Sunshine Laws> Gov 2.0> Can use the data for almost anything> Imagination is the only major limitation
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What can we do with this data?
> Work with data type combinations > Create something useful for your audience> Safety, services, intelligence, procurement…
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Gov 2.0
definition: not just social media, but government as an open platform that provides data, services, & systems that can be built upon. It is idea-sourcing, and enables action & innovation.
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Air Force: GPS
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Utah.gov
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Recovery.gov
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Understand why you’re using social media
•connect
•conversations•collaborate
•customer service •promote content
…etc
What’s Your Strategy?
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One size does not fit all
It’s not about technology
Social media is an attitude
Make sure content is shareable &
portable
Be interesting! Have a content plan
Keep it simple & well designed
Things to Remember
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Takeaways - Web 2.0 is about
> Making information more useful for users> Opening data for public or private enterprise> Building a soapbox and encouraging voice> Connecting and socializing> Access, delivery and mobility