What is

Or: How We’re Learning To Build The Right Thing, The Right Way

UX

Ben MelbourneUX Person

Building

the Right Thing

the Right Way

Team skills

Who is a UX?

UX

Experience

Architect

UX Consulta

nt

User Experien

ce Designe

r

Interaction

Designer

Usability Expert

UX Person

UI Designer

Information

Architect

User Research

er

This I believeUser

Center

ed

Design

Envision

Deliver

Evolve

UX

UX skills

Marketing

Copy Writing

Editing & Curation

Content Strategy

Branding

Psychology

Project Managem

ent

Technology

Coding

Domain Knowledg

e

Business Knowledg

e

Analytics

Industrial Design

Business Process

Engineering

Visual Design

Interaction Design

Information

Architecture

Information Design

Usability Practices

User Research

Customer

Journey Maps

Service Maps

What do we do?

Research

Usability

testing

Contextual

inquiry

In-depth intervie

ws

Ethnography

Design

Wireframes

Site maps

Personas

Prototypes

User flows

Sketches

Interface

designs

UX research

X ✓

What does this mean…

Let’s build a house

Design it

Build it

Move in

Extensions

Send in the UX…

Let’s build a house

Who is the house for?

Best home for them?

Business proposition?

≠ Build a house

Business needs

= Construc

t a building

User needs =

Home

Design?

?

Occupants needs?

How big?

Features, look, context?

Cost?

Let’s build a house

✓

Build it

What are we aiming to build?

Building

the Right Thing

the Right Way

Agile = ✓

+UX Agile = ?

UX Phases

Concept ideation researchDesign optimisation research and testing

Strategy & Planning Build & DeployIdeation & Prototyping

Understand user needs

?

?Understand

target audience

? +

Test & iterate

+

Test & iterate

Design iterationFeasibility

Design ideation

?

Concept

?

Proposition

Insights in to behavior

Build & Deploy

TW Engagements Types

Envisioning

Understand user needs

?

?Understand

target audience

? +

Test & iterate

+

Test & iterate

Design iterationFeasibility

Design ideation

?

Concept

?

Proposition

Insights in to behavior

Build & Deploy

Delivery

Understand user needs

?

?Understand

target audience

? +

Test & iterate

+

Test & iterate

Design iterationFeasibility

Design ideation

?

Concept

?

Proposition

Insights in to behavior

Build & Deploy

Envisioning Delivery

Multidisciplinary teams

"The society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fools."

Thucydides, Greek Philosopher 450 BC

Team participation in researchhttp://janchipchase.com/2010/08/street-dynamics/

Collaborative design sessions

Sketchboards

Prototypes

Understand user needs

?

?Understand

target audience

? +

Test & iterate

+

Test & iterate

Design iterationFeasibility

Design ideation

?

Concept

?

Proposition

Insights in to behavior

Build & Deploy

Envisioning Delivery

UXers embedded in dev teams

Pairing

+

Collaborative design sessions

Prototypes

UI Designs (aka wireframes)

Design pattern libraries

Usability testing

Other ideas?

?

Thank you