What is UX Design?
Transcript of What is UX Design?
What is UI and UX design?
Ji Sun Lee
Understand Design1
We needto be
somewherein here
Logic Gut Feel
We feel safer here
Lots of Bad Ideas Out Here
?“Design start with a question”
world view
question
design brief
framework
answer
design solution
“Design is Not about decoration.
It’s about communication and
problem solving.”
Steve Jobs
“Design is not just what it looks like and feel
like. Design is how it works.”
Understand Interface & Interaction Design
2
Recognizing the needs
“We tend to project our own
rationalisations and beliefs onto
the actions and beliefs of others.”Don Norman - the design of everyday things
being objective
“A lot of times, people don’t know what they want until you show to
them...”Steve Jobs
Apple iPhone
Apple iPhone
“It’s not enough to design interfaces we’ll
need to design Experiences.”
interacting is bit like a chatting
UX Design Rules
3
Tuesday Week 6: Human Centered Design
18
Theory and Practice of Tangible User Interfaces
Look:
A Day in the LifeIDEO Method Cards
Understand the User
Content, Content!
95% of web users do not read 80% of your content!
This doesn’t mean that your content isn’t
important, it means it’s more important.
Innovate, do not Imitate!
UX DesignPossibility & the Future
4
Data Visualization
We feel fine
Multi-touch
Apple - iPad - App - iBooks http://www.youtube.com/watch?v=dwCUXbL2LwI&feature=related
Alice for the iPad http://www.youtube.com/watch?v=gew68Qj5kxw
Augment Reality
Blaise Aguera y Arcas demos augmented-reality mapshttp://www.ted.com/talks/lang/eng/blaise_aguera.html
Conceptual Design
TAT : open innovation
KT Qook
beyond expectation...
Designing new experience