What is UX?
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Transcript of What is UX?
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WHAT IS USER EXPERIENCE?
by @chris_naylor
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1. WHAT IS UX? 2. PROCESS 3. BUSINESS VALUE 4. NOW WHAT?
WHAT IS USER EXPERIENCE?
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WHAT IS UX?
UX ENCOMPASSES ALL ASPECTS OF THE END-USERS INTERACTION WITH A COMPANY, ITS SERVICES AND PRODUCTS; AND THE QUALITIES THAT MAKE IT RELEVENT OR MEANINGFUL TO THAT USER.
WHAT IS USER EXPERIENCE?
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WHAT IS USER EXPERIENCE?
HUMAN CENTRED DESIGN
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WHAT IS USER EXPERIENCE?
PROCESS
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BOILED DOWN
DISCOVER TEST ITERATE
WHAT IS USER EXPERIENCE?
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WHAT IS THE CURRENT LANDSCAPE?
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2005
2013
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WHAT IS THE BUSINESS VALUE OF UX?
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WHAT IS USER EXPERIENCE?
GOOD FOR THE TOP LINE
10-15% FULL REVENUE GROWTH
15-20% REDUCTION IN COST TO SERVE
Source: McKinsey
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WHAT IS USER EXPERIENCE?
UX IS A COMPETITIVE ADVANTAGE
SOLD FOR $1B TO FACEBOOK
Source: McKinsey
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WHAT IS USER EXPERIENCE?
UX IS DISRUPTIVE
$256M FUNDING $20M WEEKLY REVENUE 80,000 NEW CUSTOMERS P/W 450,000 ACTIVE USERS
Source: Techcrunch
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UBER SHOULD FEEL MAGICAL TO THE CUSTOMER. THEY JUST PUSH THE BUTTON AND THE CAR COMES. TRAVIS KALANICK - CEO UBER
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WHAT IS USER EXPERIENCE?
UX INCREASES ADOPTION & REDUCES CHURN
2013: 6M NEW GUESTS 250K NEW PROPERTIES 175K NEW HOSTS
Source: The Next Web
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WHAT IS USER EXPERIENCE?
UX INCREASES CUSTOMER EFFICIENCY
30% INCREASE IN ENGAGEMENT AFTER ITERATION
45% OF USERS NOW HAVE A WISH LIST
Source: FastCo Design
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UX ISN’T A SKILL-SET
UX IS A MINDSET