What is the Voice of Associations

What is the Voice of Associations ?

By Daznaempoveche - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=30047540

BSB Conference World Summit 2020 – 21.02.20 - Varna

Stylianos Filopoulos KNOWLEDGE STRATEGY CAPACITY

Board Member of European Society of Association Executives

Msc in International Association Management

Msc in Wine Management

Msc in European Studies

BSc in Food Technology

Association Management, Education, Sustainability, Food & Wine, Tourism

https://www.linkedin.com/in/stylianos-filopoulos/

ESAE is the leading organisation

in Europe for bringing together

association professionals.

We facilitate the exchange of

best practices among peers and

make sure current leaders, and

future ones, understand the

association business and strategy.

www.esae.eu

http://www.esae.eu/

3 + 1 courses

What is an international association?

What are the current waves of change ?

What does this mean for the associations ?

What does this mean for the events ?

S t y l i a n o s F i l o p o u l o s

What is an international association?

“Association is a group of people organized for a joint purpose ”

Oxford English Dictionary

“International is involving more than one country”

Cambridge English Dictionary

The term “international association” covers thousands of entities

3 main categories for International Associations in the Brussels bubble

• Trade/Industry/Business Associations ( associations , companies, individuals)

• Professional Societies ( health association, professional unions, experts)

• NGOs ( civil society)


Each association is unique but there are common structural elements


Often the members are the owners, the customers and the partners

Close systems that do not interact with the environment that they operate.

Slow decision-making procedures

Relative understanding of the joint purpose

Heavy structures with limited flexibility and resilience

Frequent Problems


Waves of Change


WAVES OF CHANGE

ENVIRONMENT Climate/Planet Crisis - Sustainability

TECHNOLOGY Digital Transformation, Artificial Intelligence

SOCIAL Grass Root movements, Shared & Circular Economies


Belief-driven buyers are now the majority across market

Source: 2018 Edelman Earned Brand study (8000 people / 8 countries)

Nearly two-thirds ( 64%) of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue

Brands are now being pushed to go beyond their classic business interests to become advocates. It is a new relationship between company and consumer, where purchase is premised on the brand’s willingness to live its values, act with purpose, and if necessary, make the leap into activism.”

Richard Edelman, president and CEO of Edelman


Waves of change

Fight or Ride

Let’s rethink our storiesabout sustainability


In a world of uncertainty, trust is the most crucial element


Purpose

Who are we and why we exist?


Values

To guide your path

We are connected

It’s not about me It’s about us

Everything we do should bring us a step closer to our purpose


Reaching our purpose is long and painful journey

We need to sooth the pain and create gains


Invest in the power of cooperation


WHAT ABOUT THE CONFERENCE WORLD ?

Events is where space, time and people meet


Events are the means not the end

The end is to reach our purpose


3+1 practical tips

1. Secure the basics ( what is basic is changing fast)

2. Be there, be attentive and have a contingency plan

( prepare your team for r isk management)

3. Deliver ( live up to your promises)

+ 1 Understand the bigger picture ( of your clients, of your market, of your community…)


What is the Voice of Associations

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