What is the product being advertised in this print ad?

Print ad-printed form of communication intended to persuade an audience

Before we try to guess lets talk about what it is missing?

Logo- A logo is a graphic mark or emblem used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition, a symbol that represents a company.

The Headline- Short and snappy statement that helps grab the consumers

The copy- the main text of the ad. Some ads may take a minimalist approach, a line or two or a single paragraph.

Lets add the headline/s

The Headline- Short and snappy statement that helps grab the consumers

Lets add the logo

Logo- A logo is a graphic mark or emblem used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition, a symbol that represents a company.

Students Samples

How to get started:

• Choose your product• Do some research on your

product• What is it’s logo• Is there already a headline• Who is your target audience

Make sure you include your headline. This is the short &

snappy line about your product that grabs peoples attention. (ex. I’m lovin’ it is McDonalds headline)

Include a logo as well.

Here is your assignment…

22

Advertisements are all around us today. We are

surrounded by print ads, commercials, billboards,

television shows, clothing logos, popup ads, and

much more. After choosing a product, you will think

of different ways to create a photo advertisement,

also known as a print ad. It is up to you to sell the

product to the consumers. Who are the clients? Who

are the consumers? What is the message you are

trying to convey in the photograph? You will find

multiple photos for your project and integrate them

into a print ad. You may use Word, Publisher or

Photo Shop…which ever you are most comfortable

with.

Your ad must include the following:• Logo-A symbol that represents a company.

• Headline-Short and snappy statement that grabs the consumers attention.• At least 3 of the techniques we learned

about• Bandwagon...Everyone else is doing it, jump on the 'bandwagon', part of the 'in' crowd, follow the trend.

• Celebrity Endorsement...Celebrity is using the product so I should, if I use this product I'll look/act like this celebrity.

• Urgency...Quick, limited time, limited quantity, one day sale. • Happy Times...Smiles & sun, product will make you happy always. • Snob Appeal...Only the 'elite' have this product, having this product makes you

special, you have money, intelligence, culture if you have this product.

• Plain Folks...Typical families benefit from this product, will fit in with your day to day busy life.

• Facts & Figures...Gives lots of statistics, glamorize the good stats, downplay the bad, for example...lots of vitamins but no mention of the 50 grams of fat.

• Emotional Appeal...How people feel will make them buy, cute puppies, etc. • Humor...Funny=Feel Good=Buy It!! Product will continue to make you feel good. • Lifestyle...Product will change your life, new convertible will make you popular,

fun, great social life. • Unproven Claims...claims with no proof, laundry detergent cleans better than

any other (no proof)

General Ad Guidelines:

• You may use an actual product or create one of your own.

• It must be school appropriate.• You are responsible for your own ad.• Turn in a summary (in complete sentences) about

your ad including…• What is the actual product• Who your target audience is• Where you would place your ad• Which 3 techniques did you use and how. • What was your headline or catchy phrase.

• We will have 1 more class period to work on this if you do not finish; please don’t rush. I want your ad to be something that would make YOU want to buy your product.

• ****MAKE SURE YOU SAVE YOUR WORK FREQUENTLY****