What is the most efficient way to make money?
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Transcript of What is the most efficient way to make money?
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What is the most efficient way to make money?J. Abonyi, assigment II. „A Crash Course on Creativity, Stanford University”
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Control the mind of customers!
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Before you enter the storeA retailer has roughly seven seconds to capture the attention
The Image-makers
Identifiable Store Name
A Powerful Visual Trademark
Unmistakable Storefront
An Inviting Entrance
A Consistent and Compelling Store Look and Hook
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EnvironmentOnce they are inside the store, convert them into customers buying merchandise space productivity
– visual communications– lighting– color– sound– scent
Soundcustomized to customer demographics use volume and tempo for crowd control
ScentSmell has a large impact on our emotionsadministered through time release atomizers or via fragrance-soaked pellets placed on light fixtures
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Cool colors are relaxing, peaceful, calm and pleasant – effective for retailers selling anxiety-causing products
Warm colors increase blood pressure, respiratory rate – attract customers and gain attention but can also be distracting
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Products2/3 of our purchases are unplanned
Left: Least
expensive
Right:Most
expensive(direction of
our attention)
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Personnel
The biggest mistake Everything under control
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But … „Are you paying attention?”
The eye of the master will do more work than both his hands.’— Benjamin Franklin