What is the Imagine Cup?

• Over 130,000 students from 100 countries entered in 2007

• Each year features a unique altruistic theme, encouraging students to tackle the world’s toughest problems

• Encourages students to apply their Imagination, their Passion and their Creativity to technology innovations.

• Enables students to experience and interact with fellow students from all over the globe.

• Provides a launching pad for future opportunities

History of the Imagine Cup2003 - Barcelona, SpainImagine Cup formed

2004 - Sao Paulo, Brazil“Imagine a world where smart technology makes everyday life easier”

2005: - Yokohama, Japan“Imagine a world where technology dissolves boundaries”

2006: Agra, India“Imagine a world where technology enables us to live healthier lives”

2007: Seoul, South Korea“Imagine a world where technology enables a better education for all”

2008: Paris, France“Imagine a world where technology enables a sustainable environment”

Student Involvement in Embedded Competition in 2007

Registered Participants: 7,314Competing Teams: 416Advanced to Round Two: 200 Teams

China: 93 Teams

India: 30 Teams

Romania: 16 Teams

Brazil: 8 Teams

US A: 7 Teams

Korea: 6 Teams

France: 5 Teams

Who Participates?

Competitors: University and high school students studying:

Software Design Computer Networking Mathematics IT Photography Film User Interface Design

Mentors: Professors, teachers, and past competitors

Supporters: Government ministries and UNESCO

One world. Unlimited possibilities.Why do students participate in the Imagine Cup?

To improve technical skills 78%

To travel to worldwide finals 45%

To add experience to their résumé 44%

To have the experience of working with a team 42%

The opportunity to win the grand prize money 42%

The opportunity to do positive for humankind 36%

To build a network with other participants or professionals 35%

Encouraged by colleague or mentor 32%

To gain skills to necessary to start my own company 29%

For a chance to participate in the Innovation Accelerator 24%

To fulfill a dream of winning the Imagine Cup 23%

To develop an application which could be sold for profit 22%

“I wish there had been an Imagine Cup when I was growing up. It gets people involved in seeing that software is changing the world.” - Bill Gates, Chairman, Microsoft Corp.

Incentives include $200,000 USD in cash prizes, Innovation Accelerator participation, Internships, Scholarships, and more

With 9 Invitationals to Choose From

Why the Imagine Cup 2008Embedded Development

Invitational?

What is an Embedded Device?• Many similarities between a desktop

computer and an embedded device.• Processor

• Memory

• Runs software

• But…• An embedded device is a designed for a single

purpose such as an ATM, a camera or an MP3 player

• It is not designed for general computing use

Embedded Devices Are Everywhere!

What is Embedded Software?• Software created to work on a specific device

• Embedded software design involves understanding both the hardware and the software

• What UI characteristics will the device support?

• Where and how will the device be used?

• Computing power must be balanced with battery constraints

• Data storage, memory and peripherals must be balanced against device size

Embedded devices dominate the market of computing devices

• Leading edge technology centered on embedded devices• Cell phones• Robotics• Medical devices

•Blend hardware and software design

Jobs as Embedded Developers

Far more job options than PC-focused developers

Search “Embedded Software” on any job matching site

•Embedded Developers are hired in a huge variety of industries and location

•According to IEEE Average USA Salary Survey, after 5 years experience:

• Accountant - $44,000

• Lawyer - $68,000

• Embedded Designer: $77,000

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The Embedded Development Invitational

Challenges teams of 3-4, with a faculty mentor, to design an embedded solution using Windows Embedded CE 6

All hardware provided to the 200 teams reaching Round 2

Prize Awards: 1st : $15,000 2nd: $10,000 3rd: $5000

This year’s theme: “Imagine a world where technologyenables a sustainable environment.”

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How it Works

The Road to Paris

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Embedded Development Invitational Prizes

Advance to the Worldwide Finals, and

win an all-expense paid trip to Paris, France.

“The high caliber of the students and their projects is an indication of their potential to become great business and technology leaders, and a hint at how a new generation of innovations can have a lasting and transformative impact.”

Craig MundieChief Research and Strategy Officer Microsoft

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Step up to the Challenge!

Register at:

www.imaginecup.com

Join the Embedded Development invitational!