WHAT ISSOCIAL MEDIA

NOW?

http://brandinfiltration.com/wtf

It is the source of news, it is the connector to the giant multi-celled organism called planet Earth. As time goes on, social media is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with friends. It’s where I find out about new movies, television and other products. It is my diary. Looking back on my wall, I have a history that is far richer than any diary or journal.”

Social media is the ongoing conversation of the planet. “Kurt Sonderegger, VP Marketing, Ploom, http://www.ploom.com

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Social media is the vehicle by which men have finally decided it’s cool—and valuable—to open up, share, make friends and have conversations. (Women have know this for eons.)”Diane Hessan, CEO, Communispacehttp://Communispace.com

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The average Facebook user age continues to rise. It’s not just for kids anymore.

It moves the media mouthpiece and content distribution into the hands of the public.”

Emily White, Co-Founder, Whitesmith Entertainmenthttp://whitesmithent.com

“Social media is the mainstream.

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Social media is like water.  “On its own, water does some cool

things, but when combined with other compounds it enabled the evolution of all forms of life. 

Social media on its own is nice, but when combined with other tools, it is enabling everything to evolve, from communications to business to politics to marketing.”

Mike Volpe, VP Marketing, HubSpot, http://www.hubspot.com 35

Social media is the best way to reach your most influential customers, and the only way to reach your most cynical ones.”

“Michael TroianoPrincipalHolland-Markhttp://troiano.me

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David Armano, SVP, Edelman Digital, http://darmano.typepad.com“ Social media is the crack cocaine of the Internet. We want it, we need it, and we go into withdrawal when we don't get enough of it.”

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Nothing because social media has become like air to

the people who use its various forms regularly. It's not

"social media" - it's simply letting my friends know what I'm doing/thinking/wishing/

etc. through a digital means.

Everything because as more people are armed with web-

enabled smartphones, there's nothing that can't quickly be

shared with a broad group of people.

Governments and big businesses have CCTV; the

people have camera phones.”

Paul Isakson, Co-Founder, Thinkers & MakersHttp://paulisakson.typepad.com

“Social media is everything and nothing.

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Social media... is a way of thinking... It’s not about sales, or ads, or click-through rates. It’s about pursuing relationships and fostering communities of consumers.

It’s about rethinking how you make plans when your customers are in the center and in control.

“

Paul AdamsSenior User Experience ResearcherGooglehttp://thinkoutsidein.com/blog

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It’s just now reached such a critical mass, it’s too hard to ignore.

You don’t want to be ‘that guy’ or ‘that brand’ who refuses to adapt to change and loses touch with reality.”

“Social media is the same today as it was yesterday.

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Julia RoySenior Manager, New MediaCoach, Inc.http://juliaroy.com

Now social media IS media. And like all media it is at risk of getting corrupted, polluted, overly commercial, politicized and too powerful. It is up to all of us to prevent that from happening.”

Shiv Singh,Director Digital Engagement

& Social MediaPepsiCo.

http://goingsocialnow.com“

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SOCIAL MEDIA IS DRAMATICALLY LEVELING THE PLAYING FIELD & CONNECTING US LIKE NEVER BEFORE.

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IN FACT, SOCIAL MEDIA IS REDEFINING VIRTUALLY EVERYTHING, INCLUDING (BUT NOT LIMITED TO)...

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HOW WE WORK.

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HOW WE PLAY.

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HOW WE LEARN.

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HOW WE SHARE.

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HOW WE DISCOVER.

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HOW WE CREATE.

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HOW WE COMPLAIN.

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HOW WE CELEBRATE.

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HOW WE MOURN.

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HOW WE APPLAUD.

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HOW WE INFLUENCE.

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HOW WE COLLABORATE.

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HOW WE INVESTIGATE.

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HOW WE EVALUATE.

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ALL MEDIA IS NOW SOCIAL MEDIA.

YET THE BASIC RULES REMAIN THE SAME.

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RULE #1: LISTEN

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RULE #2: ENGAGE

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RULE #3:BE REAL.

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RULE #4:BE RESPECTFUL.

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RULE #5:HAVE FUN.

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IF YOU HAVEN’T GOTTEN ON THE TRAIN YET, DON’T WORRY. YOU WILL.

PRETTY SOON, YOU’LL HAVE TO.

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“

Media is how you know when and where your friend's birthday party is. Media is how you know what's happening in Tehran, who's in charge in Tegucigalpa, or the price of tea in China. Media is how you know why Kierkegaard disagreed with Hegel. Media is how you know about anything more than ten yards away.

All these things used to be separated into public media (like visual or print communications made by a small group of professionals) and personal media (like letters and phone calls made by ordinary citizens). Now those two modes have fused.

Media is the connective tissue of society.

Clay Shirky, Cognitive Surplus, 201073

ANYWAY,THAT’S PRETTY MUCH ALL WE HAVE TO SAY ABOUT SOCIAL MEDIA.

*For now.

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BUT WE’D REALLY LOVE TO HEAR WHAT YOU HAVE TO SAY ABOUT IT.

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75*Go to http://brandinfiltration.com/wtf and tell us!