What Is Social Media For Biz?
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Transcript of What Is Social Media For Biz?
PRESENTED BY: JANINE A. SOUTHARD
April 23, 2009
SOCIAL MEDIA FOR BUSINESS
CONTENTS
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A L
-What?
-Examples: ›Good› Bad
-Best Practices- Social Media At Your Agency
April 23, 2009 | 2
What?
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L
-You do it every day
-You hear about it on the radio
- It is . . . talking to people using the Internet!
- Insert pic of your agency owner on Facebook
April 23, 2009 | 3
Good Example: Blendtec
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LApril 23, 2009 | 4
Bad Example: DELL 2005
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L
OPPORTUNITY“Dell Hell” blogger Jeff Jarvis
ACTION: NONEFailure. Anger. Huge uptick in negative stories.
April 23, 2009 | 5
Good Example: DELL 2007
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L
OPPORTUNITYUnhappy customers spend time talking to all the wrong CSR people
NEW ATTITUDE – 2007 ! TO PRESENTGet involved with many online communities
New word is “relationship”
April 23, 2009 | 6
BAD EXAMPLE: SONY “VIRAL”
Ever wonder why airports are full of the Nintendo DS?
BEST PRACTICES
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L
•Authenticity
•Branding
•Conversations
•Consumer check-in & monitoring
•Longevity
April 23, 2009 | 8
Agency – Client Side
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LApril 23, 2009 | 9
PART OF A CAMPAIGNWho should it reach?
What’s interesting to them?
How to affect them positively?
Stay on brand!
Photo © Wendy Piersall/Sparkplugging.com http://www.flickr.com/photos/wendypiersall/2681193498/
Agency - Client Side (part 2)
CAN DOResearch and set-up
Track conversations
Quantify results
Consult and advise
CAN’T DOPretend to be the brand
Make fake posts
April 23, 2009 | 10
Agency – Internal
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LApril 23, 2009 | 11
OUTWARD FACINGWho should we reach?
What’s interesting to them?
How to affect them positively?
Stay on brand! Photo © Tom T http://www.flickr.com/photos/scraplab/3175872479/
Agency – Internal (part 2)
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LApril 23, 2009 | 12
INWARD FACINGCollaboration
Keeping up with interactive marketing trends
Knowing what’s going on across the company
Stay on brand!
Social Media is everywhere these days.
Now we get to use it!
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L