What is Social Media? #Casia2014
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Transcript of What is Social Media? #Casia2014
Stage 1The
Preliminary
Round
Team Name: SpaceX
Name of first member: Aparna TACollege Name: T A Pai Management Institute, Manipal
Name of second member: Siji Elza GeorgeCollege Name: T A Pai Management Institute, Manipal
Social media/ˈsəʊʃ(ə)l/ /ˈmiːdɪə/
Means of communication in which user generated data is more relevant than editorial content
One way Communication
Traditional Media
Reach lots of people
You can listen
Interact DIRECTLY
Social media - Advantages
Two way Communication
1970s 1990s Early 2000s
Late 2000s
Social media - Evolution
Social Networking Blogging
Social News Media
Social media - Types
What’s in it for
us?
Showcase your brand
Feedback
What people are saying about it
Easy to useReduced
marketing expenses
Ability to target
specific group
Test Audience
Market Share(%)
41
2
3420
30
FacebookOtherGoogle+LinkedInPinInterestTwitter
• 500 million tweets per day• 1,310,000,000 Active
Facebook Users
Challenges Faced
• No tangible return• Rapid spread of wrong kind of information• Legal Problems • Privacy Legislation • spam• copyright • other online issues
Thank You