What is Social Media and Why Should I Care
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Transcript of What is Social Media and Why Should I Care
What is Social Media and Why Should I Care?
http://www.flickr.com/photos/violentz/2340808526/
Who We Are
Amanda O'BrienInbound Marketing Services [email protected]
Hall Web Serviceswww.hallme.com
• 10+ Years in Business• Over 80 Search Marketing Clients
I'm Not Fred(sorry to disappoint)
Week 1 - Web DesignWeek 2 – User ConversionWeek 3 – Social Media/Inbound MarketingWeek 4 – SEO/Organic SearchWeek 5 - Wildcard
Next Week: Fred - Using Pay Per Click To Generate SalesTwo Weeks (3/31): Fred and Amanda - Social Media Roundtable
Got Questions?
• Use GoToWebinar “Chat” or “Ask a Question”• Twitter with #SEOvision tag
What's The Buzz About?
Old Media
Advertising no matter how you spin it (clever, funny, dramatic) is self serving. It is a pitch and no matter how cleverly disguised.
New Media
Social Media
Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media
What Does This Have to Do With Business?
Time to Re-think Marketing
Old/Outbound Marketing
• TV Radio Ads• Print Ads• Direct Mail• Telemarketing
All an interruption to your life
New/Inbound Marketing
• Social Media• SEO/SEM• Blogging• Viral Videos
Social Media Psychology• Research & Validate Services• People want to rant -- or rave!• People trust what their friends say over what advertisers say• People will read what other people have said about you• People make decisions through a combination of logical and illogical factors•People want to be acknowledged
Benefits
• Build trust with your customers• Inbound links are great for Search• Reputation Management• Promotes your blog• Inexpensive – Time• Build relationships before purchasing point• Be a part of the conversation that is already going on
Photo Credit: http://www.seomoz.org/blog/
Types of Sites
• Content Producing• Content Sharing• Relationship Building
Who's Using Social Media?
Developing Your Strategy1. Set measurable goals2. Listen before you talk3. Find communities that matter4. Create a content strategy6. Choose the tools that will work best for you7. Deliver engaging and interesting content8. Measure results
Strategy and Goals• Where are you now?• What do you want to achieve?• How does this fit in with your business goals?• Make the goals measurable
• Number of followers or friends• Number of blog posts• Number of comments• Video views• Click Thrus – Traffic Sources• Unique visitors to blog and website
What Can You Do?
• Listen• Respond• Participate• Produce• Ask Questions• Answers Questions• Add value
Photo: http://flickr.com/photos/metrojp/92038203/
DO!Submit interesting content
Participate
Build your network
Be positive
DON'T!
Pretend
Sell too hard
Insult the community
Cheat
Take it too seriously
Are You Ready for Social Media?
Re-cap
Photo: http://www.flickr.com/photos/5-0_og/1304841776/
Social Media is all the buzz
Traditional Media is struggling
New Media and Social Media bring customers to you
People are researching and validating services online before they buy
Build Trust, generate inbound links
Having conversations WITH consumers not AT them
Add value to communities – information worth sharing
NOT an advertisement
To be successful you need a strategy and measurable goals
Making it Happen• Submit a free site analysis via our website
(http://www.hallme.com) or call us today:1-877-425-5932 (HALL-WEB)
• We can give you advice on your current social media strategy or help you develop one
• Integrate the needed analytics, website tie-ins to make it successful
Learn More!• SEO Vision Blog - http://www.hallme.com/blog• SEO Audio Podcast http://www.hallme.com/podcast• Webinars – Weekly webinars
http://hallme.com/search-marketing-webinars.asp• Call us! 1-877-425-5932 (HALL-WEB)
Photo Credit: http://www.flickr.com/photos/somerslea/2038628012/